Quick Overview
Job Description
Gilbert's Family of Companies is seeking a Business Development and Marketing Specialist. As a Team member you will respond to customer inquiries and turn outreach into appointments and business opportunities. You will manage assigned internet leads, coordinate and follow up on eLead campaigns and support marketing projects across the companies. This role provides backup phone coverage for Chevrolet and Ford Customer Care Center when needed.
This is an On site position
Medical, dental, vision and supplemental plans are offered
~Family friendly atmosphere and schedule, including closed on Sundays
~ Paid Time Off, including Holiday Pay
~ Respond promptly to assigned Internet leads by phone, text, and email. Learn what the customer needs, answer questions within the scope of the role, and arrange an appointment or a clear next step. Follow up with customers who have not yet responded or completed their next step.
Work with the Marketing Manager and company leaders to identify customer groups, timely offers, and outreach opportunities. Build and send approved campaigns in eLead and other applicable platforms. Monitor replies, follow up with interested customers, and route opportunities to the appropriate team. Track responses, appointments, and resulting business when that information is available. Assist the Marketing Manager with promotion, events, customer communications, campaign calendars and other projects. Strong phone, writing, and customer service skills.
Organized and able to manage follow-up across multiple businesses. Experience with a CRM; eLead and automotive experience preferred. Accurate record keeping and sound judgment when routing customer inquiries. Comfortable working with different managers, teams and customers. We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws
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