Digital Marketing Specialist, Marketing

Job Description
Our purpose is to help our clients' business grow. Our efforts will be focused on developing ourselves through training and coaching. We'll accomplish this through an environment where exceeding company standards, continual improvement, initiative and innovation are recognized and rewarded. Zimmer Communications will be a vital part of the community by being a free source for news, entertainment and information. We will also be involved in helping the various public service initiatives in each local market.

The outgrowth of our work together will result in a sense of pride, a spirit of involvement, personal accomplishment and partnership. Zimmer Communications is growing! Zimmer is looking for a digital marketing analyst to join our digital marketing team. Your responsibilities will include monitoring, collecting and analyzing campaign data, optimizing digital campaign performance, creating client presentations and communicating with the sales and marketing team on digital campaigns.

To be successful as a digital marketing analyst, you should be comfortable reviewing and analyzing campaign data with the ability to identify digital trends and the most effective digital strategies for clients. A top-performing digital marketing analyst should be analytical, detail-oriented, organized and communicate clearly within a team environment.

B2B digital sales-current and new accounts
Management of both large and small digital campaigns including SEM, Display, Video, Remarketing and Connected TV
Join sales team on client meetings to help close digital accounts
Ownership of digital marketing strategies to hit client goals
Development of digital strategies with internal team to hit revenue goals
Monitor and adjust digital campaigns weekly to achieve client goals
Work with leadership team to innovate and grow the digital department
Meet with sales staff regularly to provide support and feedback on digital platforms
Conduct monthly meetings with current digital clients to review analytics and pacing to client goals and objectives
Execute digital training for sales management, account executives and other team members
Continue to grow the digital department and revenue with new technology and capabilities to maintain a competitive advantage in the market for Zimmer Communications
2 years working in digital marketing or equivalent experience
~ Google Ads Search Certification
~ Google Analytics Individual Qualification (familiarity with GA4 preferred)
~ Understanding of digital marketing metrics and experience analyzing digital marketing performance
~ Experience managing Google Ads search campaigns
~ Working knowledge of Google Analytics
~ Working knowledge of targeted display, video (YouTube) and streaming TV advertising.
~ Working knowledge of new digital media capabilities.
~ Effective relationship building, customer service, communication and negotiation skills
~ Passionate about new and emerging marketing technology
~ Goal-oriented with a passion for helping clients grow
~ Sales driven, marketing minded