SEO/AEO Strategist

Key Responsibilities
Audit and improve crawlability, indexation, sitemaps, redirects, canonicalization, site architecture, internal linking, metadata, and other technical barriers to search visibility
Make or directly contribute to changes in HTML, page templates, metadata, CMS configurations, and structured data; validate changes in appropriate environments and after release
Implement and validate structured data that helps search engines and answer engines understand pages, products, services, and entities
Define and execute search strategies across digital platforms, including content discoverability in traditional search and AI-generated answers
Assess how content appears in AI-generated answers and other answer surfaces, identify technical or content gaps, and translate findings into concrete site improvements
Analyze user intent and search behavior and connect search needs to relevant content and experiences across the customer journey
Translate audits, search insights, and opportunities into clear requirements, prioritized backlog items, and acceptance criteria in collaboration with Product and UX partners
Partner with Product, UX, Engineering, and Technology teams to navigate site ownership, follow engineering review and release processes, deliver changes, and confirm implementation quality
Use search, analytics, crawling, and AI-visibility data to prioritize fixes and evaluate whether delivered changes improve discoverability
Communicate measurement results and limitations clearly without assuming or promising a fixed SEO/AEO return
Guide keyword, topic, and entity research; advise on taxonomy, page structure, internal linking, and content optimization in partnership with content teams
Develop practical guidelines and repeatable practices that help teams maintain search-friendly experiences at scale
Required Qualifications
5+ years of experience
Bachelor's Degree in Marketing, Information Science, Communications, or a related field
Skills
HTML and Metadata Implementation
CMS Configuration and Optimization
Structured Data and Schema Implementation
Technical SEO Tools and Crawling Platforms
AI and Answer Platform Optimization
Programmatic SEO
E-commerce Search Optimization
Marketing Platforms and Personalization Systems
Post-deployment Validation and Release Processes
Technical SEO Auditing
Answer Engine Optimization (AEO)
Keyword and Topic Research
Requirements Gathering
Cross-functional Collaboration
Web Analytics and Performance Measurement
Consultative Communication
Agile Delivery
Content Optimization Strategy
Search Strategy Development
Portfolio and Case Study Documentation
Schedule
Start date: 2026-11-23