Social Media & Events Activator

Marriott is seeking a Social Media & Events Activator to elevate our hotel's presence across digital channels and on-property experiences. In this role, you'll create and schedule engaging social media content, capture on-brand photos and short videos, and respond to online guest interactions. You'll plan and support hotel events and activations, coordinate with operations, F&B, and sales teams, and partner with local influencers and community groups. You will track performance metrics, maintain the content calendar, and ensure all activities align with Marriott brand standards and guest experience goals.

Responsibilities

• Plan, create, and publish social media content aligned with Marriott brand standards
• Capture, edit, and post photos and short-form videos from hotel operations and events
• Manage social calendars, track performance, and report key social metrics
• Engage with online audiences, responding to comments and messages professionally
• Support planning and execution of on-property events and activations
• Coordinate with operations, F&B, and sales teams to promote offers and experiences
• Collaborate with local partners and influencers to extend brand reach
• Ensure consistent brand voice and visual identity across all digital touchpoints
• Monitor competitor and trend activity to inform content ideas
• Maintain organized digital asset libraries and event documentation

Required Skills

• Social media management
• Content creation (photo/video)
• Copywriting
• Event planning and coordination
• Social media analytics and reporting
• Basic graphic design (Canva/Adobe)
• Community management
• Influencer and partner outreach
• Brand marketing
• Project and time management