Business Analyst / System Admin – Marketing Cloud

Role: Business Analyst / System Admin – Marketing Cloud
Location: Remote
Duration: Longterm

Position Overview
Seeking an experienced Business Analyst to gather business requirements, create user stories, manage the backlog, and develop implementation plans and estimates for a Marketing Cloud program. The role involves coordinating between business stakeholders and developers to ensure successful delivery.

Key Responsibilities

• Gather requirements through stakeholder interviews and workshops.

• Analyze business processes, documentation, workflows, and data.

• Create user stories, acceptance criteria, and prioritized backlogs.

• Collaborate with developers on technical scope, estimates, and feasibility.

• Develop implementation plans, timelines, and track dependencies and risks.

• Support reporting, UAT, change management, and stakeholder updates.

Required Qualifications

• 5+ years of Business Analyst experience in technology or marketing technology.

• Strong requirements gathering, documentation, and communication skills.

• Experience with user stories, backlog management, project planning, and estimation.

• Ability to work with technical teams and business stakeholders.

Preferred Qualifications

• Healthcare experience and HIPAA knowledge.

• Familiarity with Salesforce Marketing Cloud, CRM, and marketing automation.

• Experience with Jira, Azure DevOps, Confluence, or Visio.