Junior CRM Business Analyst, National Business Development

Junior CRM Business Analyst, National Business Development

Location: Sterling Virginia

Duration: 6-12 months

Work Arrangement: 100% onsite

• The National Business Development Business Analyst will support the maintenance, continuous enhancement, and adoption of the Client s Customer Relationship Management (CRM) system. This role serves as a critical liaison between business units and IT, ensuring that CRM solutions align with business development objectives and operational needs.
• The ideal candidate will have a strong understanding of Salesforce architecture, CRM workflows, and business development processes, along with excellent analytical, communication, and relationship-building skills. This individual will serve as the primary point of contact for CRM support, data quality, reporting, integrations, and end-user enablement.
• Key Responsibilities
• Partner with business users and IT teams to facilitate discovery sessions and ensure backlog readiness.
• Gather, define, document, and manage business requirements, user stories, process documentation, and acceptance criteria for CRM initiatives.
• Collaborate with Division Managers and Business Development leadership to ensure CRM processes comply with established business standards.
• Lead monthly change management and communications related to CRM deployments, including developing training materials and updating user manuals and forms.
• Provide day-to-day Salesforce CRM administration and support, including user setup, end-user training, production support, functional testing, and troubleshooting.
• Analyze CRM usage trends and user feedback to identify opportunities to improve system adoption and operational efficiency.
• Serve as a trusted advisor to Pursuits stakeholders by recommending CRM solutions that support strategic and operational objectives.
• Develop and maintain dashboards, reports, and key performance metrics to provide actionable business insights.
• Drive continuous improvement through process standardization, governance, data quality initiatives, and CRM adoption strategies.
• Perform ad hoc data cleanup, maintenance, migration, and related data quality activities.
• Support CRM planning, integration, and reporting initiatives across business units.
• The responsibilities listed above describe the general nature and scope of the position and are not intended to be an exhaustive list of duties.

Required Qualifications

• 3+ years of professional experience, ideally including at least 1 year supporting technology delivery in an Agile environment.
• 2+ years of CRM experience, preferably with Salesforce.
• Understanding of Salesforce architecture, CRM workflows, and business processes.
• Familiarity with Business Development and Sales processes.
• Experience with data manipulation, data maintenance, data migration, and data creation.
• Strong proficiency in Microsoft Excel and other Microsoft Office applications.
• Excellent written and verbal communication skills, including the ability to define business problems and present solutions.
• Strong attention to detail, organizational skills, and follow-up capabilities.
• Ability to learn quickly, adapt to changing priorities, and build positive working relationships across departments.
• Bachelor's degree in Business, Communications, Computer Science, Marketing, or a related field.

Preferred Qualifications

• Salesforce certification(s).
• Experience with Agile methodologies and technology delivery.
• Relevant bootcamp training, professional certifications, or continuing education demonstrating ongoing skill development.
• Experience with CRM reporting, dashboards, data governance, user adoption, and change management.
• Travel Requirements
• Up to 15% travel may be required.