Sales Leader

Job Description
Job Description
Help Build the Premier Painting Company in Texas
Lead, Develop, and Scale a High-Performance In-Home Sales Team
Alliance Painting is one of the fastest-growing residential painting companies in North Texas, and we're looking for a proven sales leader to help us reach the next level.
This is not a role for someone who simply manages a pipeline or oversees inside sales representatives. We're looking for a leader with experience in in-home, one-call-close sales environments who knows how to recruit, coach, develop, and hold a team accountable to high standards.
If you've successfully led sales teams in painting, roofing, remodeling, windows, HVAC, solar, foundation repair, or other residential home-service industries, we want to talk.

Who We Are
Alliance Painting serves homeowners throughout the Dallas-Fort Worth metroplex. Our reputation is built on exceptional customer service, craftsmanship, professionalism, and a commitment to doing things the right way.
We have strong lead flow, established systems, a talented operations team, and ambitious growth plans. We're now looking for the right sales leader to help build a world-class sales organization capable of supporting our next phase of growth.

About the Role
As Sales Leader, you will be responsible for leading and developing our team of Project Consultants while driving performance across the entire sales department. Your primary responsibility is not selling jobs yourself—it's building a team that consistently performs at a high level. You will work directly with ownership to improve sales systems, increase close rates, grow average job size, improve gross profit performance, recruit top talent, and create a culture of accountability and continuous improvement.

Our Sales Process
Alliance Painting operates a structured consultative, one-call-close sales process. Our Project Consultants meet homeowners in their homes, inspect projects, build trust, uncover needs, create solutions, present pricing, and ask for the sale during the appointment. This is not a quote-and-hope business.

The ideal candidate understands

Step-selling methodologies
One-call-close environments
Consultative selling
Objection handling
Financing conversations
Price conditioning
Closing techniques
Sales accountability systems
You should be comfortable coaching salespeople through the entire in-home sales process—from the initial greeting to signed agreement.

Responsibilities
Sales Leadership & Coaching
Lead, develop, and mentor Project Consultants
Conduct regular ride-alongs and field coaching
Review proposals, estimates, and sales presentations
Improve closing percentages through training and accountability
Hold weekly one-on-one coaching sessions
Lead sales meetings and training workshops
Lead and manage the CSR / Dispatching team
Recruiting & Team Development
Recruit top-performing sales talent
Create onboarding and training processes
Develop future sales leaders within the organization
Build a strong sales culture focused on performance and professionalism
Performance Management
Track and manage sales KPIs
Monitor appointment-to-sale conversion rates
Improve revenue per appointment
Increase average job size
Improve gross profit performance
Maintain accurate forecasting and reporting
Process Improvement
Improve sales systems and workflows
Ensure CRM adoption and accountability
Collaborate with marketing to improve lead quality
Identify opportunities to increase efficiency and profitability
Build scalable systems that support long-term growth
Strategic Leadership
Work directly with ownership on company growth initiatives
Participate in leadership meetings
Assist with annual planning and forecasting
Help shape the future direction of the sales organization
What Success Looks Like
Within your first 12 months, you will
:
Increase overall sales volume
Improve team close rates
Increase average project size
Improve gross profit performance
Strengthen recruiting and onboarding processes
Create consistent sales accountability
Develop a high-performance sales culture
Qualifications
Required
Proven experience leading a sales team
Experience managing performance through KPIs and accountability
Strong coaching and leadership skills
Excellent communication skills
Ability to recruit and develop talent
Experience with CRM systems and sales reporting
Strongly Preferred
Residential home-services experience
One-call-close sales leadership experience
Step-selling experience
In-home sales experience
Experience leading teams in:
Painting
Roofing
Remodeling
Windows
HVAC
Solar
Foundation Repair
Similar residential service industries
Compensation
Base Salary
: $70,000 - $90,000, Based on experience and leadership track record.

Performance Bonus
Additional compensation tied to:
Sales volume achievement
Gross profit improvement
Revenue per appointment growth
Marketing efficiency improvements
Team performance against company goals
Expected Earnings -
$120,000 – $150,000+
Top performers will have the opportunity to exceed this range as the company continues to grow. Why Alliance Painting?

Strong lead flow and established marketing systems
Excellent reputation in the marketplace
Proven operational infrastructure
Direct access to ownership and decision-making
Opportunity to build and shape a sales organization
High-growth environment with significant advancement opportunities
Leadership role with real influence and impact
The Type of Person Who Thrives Here
You love coaching and developing people. You believe sales is both an art and a science. You enjoy reviewing numbers, identifying opportunities, and creating accountability. You don't accept excuses.

You know how to earn the respect of a sales team while pushing them to higher levels of performance. Most importantly, you're excited about helping build something bigger than yourself.

Position: Sales Leader
Location: Dallas-Fort Worth, TX
Employment Type: Full-Time
Compensation: $70,000–$90,000 Base + Performance Bonuses
Expected Earnings: $120,000–$150,000+
Reports To: Owner / CEO
If you're an experienced home-services sales leader ready to build a high-performing team and make a meaningful impact, we'd love to hear from you.