Head of Network Marketing

Job Description
Marketing Director
Marketing Director
Location: Beverly Hills, CA (Full Time - In Office)
Snail Games USA
Snail Games USA is a dynamic, leading video game company dedicated to delivering immersive gaming experiences across multiple platforms. passionate and results-driven Marketing Director to lead our marketing team, with a strong focus on cross-functional collaboration, innovative content development, and data-driven strategies to drive game and business success.

The Marketing Director will be responsible for leading the development and execution of strategic marketing plans across various channels, including creative services, game functional teams to ensure alignment with game development and operational goals, oversee project and department budgets, and maintain a pulse on industry trends to
Marketing Strategy and Execution
● Savvy in digital marketing experience, with a strong understanding of paid media,
SEO/SEM, social campaigns, and emerging digital platforms.
● Sensitive to data analytics, able to identify key insights, monitor KPIs, and
Able to strategize from data analysis, using player behavior, campaign results, and trend data to optimize marketing performance.
● Experience in creative content creation, ensuring engaging, high-quality visual and written materials across all marketing channels.
● Develop comprehensive marketing strategies tailored to the target audience and market trends, covering areas such as advertising, brand promotion, and content marketing.
● Collaborate closely with product and operations teams to formulate ad strategies that adapt throughout the game lifecycle, leveraging market feedback to continually optimize performance.
● Work in partnership with product, operations, creative design, and data analysis teams to ensure marketing strategies align with development and operational
Provide regular updates to senior management, sharing ad performance insights and strategic recommendations aimed at increasing Snail Games' global
Content Development and Strategy
● Lead the team in the creation and execution of content strategies, including the production of game trailers, social media assets, Steam videos, and other marketing collateral.
● Identify innovative creative opportunities and partnerships to enhance marketing efforts, while overseeing the project management of these initiatives with developers, publishers, and marketing contractors.

Budget Planning and Financial Oversight
● Spearhead department and project budget planning processes, recommending paid media spend necessary to meet game and company objectives.
● Campaign Management and Optimization
● Direct the marketing team in the planning, execution, and oversight of marketing campaigns, guaranteeing alignment with the overall marketing strategy and
Monitor industry trends in gaming, social media, and digital marketing, adapting
Utilize a structured framework to brief activation and analytics teams on tactical
Track campaign performance and provide detailed reporting to stakeholders, identifying potential risks and proposing solutions.
● Act as the primary point of contact for all marketing project-related creative, development, PR, operations, legal, etc.) collaboration with Chinese partners.

Bachelor’s degree in Marketing, Business, or a related field; Proven experience (7+ years) in marketing roles within the gaming or
Demonstrated expertise in leading marketing campaigns across various channels, including digital, social, and paid media.
● Strong project management skills with experience overseeing budgets and
Excellent leadership, communication, and team-building skills.
● In-depth knowledge of current trends in gaming and digital marketing.
● Bilingual proficiency in English and Mandarin is a plus, given our global partnerships.

Health Insurance: Comprehensive medical, dental, and vision plans.
● Retirement Plans: 401(k) with company contributions.
● Paid Time Off: Generous PTO policy including vacation days, sick leave, and paid holidays. Access to training, workshops, and conferences to enhance
Applicants must be legally authorized to work in the United States at the time of application. This position does not offer visa sponsorship now or in the future (including H-1B).

As part of the Company’s activities in video game development, publishing, and short-form video content creation, certain projects, discussions, or creative materials may include themes, visuals, language, or subject matter that some individuals could find mature, violent, sexual, graphic, or otherwise sensitive in nature (collectively referred to as “Mature Content”). Examples may include, but are not limited to, depictions or descriptions of combat, violence, adult themes or relationships, suggestive or satirical humor, or strong language.

Employees are expected to engage with such material in a professional and creative context as part of their job duties.