European Sales Director

European Sales Director
Luxury Textiles & Knitwear
Location: Remote, UK-Based
Salary: 80,000 - 110,000 + Performance Bonus
Employment Type: Full-Time

About the Opportunity
Our client is an established international textiles and apparel manufacturer with a strong presence across global fashion markets. They supply premium natural fibre products to leading retailers, fashion brands, and wholesale partners worldwide and are continuing to expand their footprint across Europe and North America.
As part of their growth strategy, they are seeking an experienced European Sales Director to lead commercial development, strengthen key customer relationships, and drive revenue growth across international markets.
The Role Reporting into senior leadership, you will take ownership of sales performance across Europe while supporting strategic growth initiatives within wider international markets. This is a commercially focused position requiring strong textile industry expertise, relationship management skills, and experience working with fashion, retail, and wholesale customers.
You will play a key role in developing new business opportunities, managing major accounts, overseeing the sales cycle, and ensuring customers receive a first-class service from enquiry through to delivery.
Key Responsibilities
Business Development & Market Growth

• Develop and execute strategic sales plans across European markets.
• Identify and secure new business opportunities with retailers, fashion brands, distributors, and key industry partners.
• Build and maintain long-term relationships with existing customers.
• Monitor market trends, competitor activity, and emerging opportunities to support business growth.
• Deliver annual sales targets and revenue objectives.

Account & Order Management

• Manage the full sales lifecycle from initial discussions through to order completion.
• Negotiate commercial agreements, pricing structures, and contract terms.
• Coordinate closely with production, merchandising, logistics, and customer service teams to ensure smooth order fulfilment.
• Resolve commercial issues relating to orders, delivery schedules, product specifications, and customer expectations.

International Collaboration

• Work closely with colleagues across Europe, Asia, and North America to ensure alignment on customer requirements and business objectives.
• Support the development of new products and collections based on customer feedback and market demand.
• Share market intelligence and customer insights with internal stakeholders.

Commercial Risk & Compliance

• Ensure all commercial activities comply with relevant international trade requirements.
• Identify potential business risks and implement appropriate mitigation strategies.
• Support contract reviews and help manage commercial dispute resolution when required.
• Monitor market changes that may impact customer demand, supply chains, or profitability.

Performance & Reporting

• Analyse sales performance, customer activity, and market data.
• Produce regular reports on pipeline, revenue forecasts, account performance, and market developments.
• Recommend improvements to pricing, product positioning, and customer engagement strategies.
• Track and deliver against key business KPIs.

About You Essential Experience

• Minimum 5 years' experience in textile, knitwear, luxury apparel, cashmere, wool, or premium fashion sales.
• Proven track record of developing international markets and securing major accounts.
• Experience working with European retail, wholesale, or fashion channels.
• Strong commercial negotiation and contract management skills.
• Experience managing complex supply chain and customer delivery requirements.

Skills & Knowledge

• Fluent English communication skills.
• Mandarin Chinese language skills would be highly advantageous.
• Strong understanding of international trade and export environments.
• Excellent relationship-building and stakeholder management abilities.
• Competent in analysing sales data and market trends to drive decision-making.
• Highly organised with strong attention to detail.

Personal Attributes

• Commercially driven and results focused.
• Self-motivated with the ability to work remotely and independently.
• Strong problem-solving and decision-making capability.
• Adaptable and comfortable operating within an international business environment.
• Professional, credible, and customer focused.

Package

• 80,000 - 110,000 basic salary
• Performance-related bonus scheme
• Fully remote UK-based position
• International travel opportunities
• Long-term career progression within a growing global organisation

This is an excellent opportunity for an experienced textile or luxury apparel sales professional seeking a senior commercial role with significant autonomy, international exposure, and the opportunity to influence business growth across key European markets.