Digital Marketing Manager

DineAmic Hospitality is seeking a Digital Marketing Manager to build and execute comprehensive digital strategies that drive traffic, engagement, and customer acquisition. They are responsible for owning digital marketing initiatives from strategy through execution, optimization, and reporting to ensure performance goals are met and exceeded. This role serves as the primary driver of paid digital advertising—particularly Meta (Facebook and Instagram) advertising—and is accountable for seeing campaigns through end to end.

The Digital Marketing Manager collaborates closely with internal teams to align marketing efforts with broader business objectives and support sustained brand growth. Ideal candidates have at least 5 years of digital marketing experience, proven hands-on ownership of Meta ad campaigns, strong analytical and organizational skills, and the ability to manage multiple priorities with accountability and precision. This is a full-time, salaried role, and will report to the VP of Marketing.

General Functions + Responsibilities
Digital Marketing Strategy + Campaign Ownership
Own the development, execution, and optimization of digital marketing strategies across paid media, SEO, email, and social channels
Serve as the primary owner and driver of Meta (Facebook & Instagram) advertising, including strategy, audience development, budgeting, creative direction, testing, optimization, and performance reporting
Manage campaigns end to end—actively launching, monitoring, optimizing, and scaling performance
Ensure all digital initiatives align with brand standards, business objectives, and ROI targets
Identify emerging trends, platforms, and opportunities to improve digital performance
Paid Media + Performance Marketing
Lead all paid media efforts, including Meta Ads, Google Ads, and other paid social or display platforms
Build, manage, and pace budgets while monitoring forecasts and return on ad spend
Execute A/B testing across creative, copy, audiences, and landing pages to improve conversion and efficiency
Partner with design and content teams to produce high-performing creative assets
Analytics, Reporting + Optimization
Track and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, HubSpot, and SEMrush
Monitor KPIs including traffic, conversions, customer acquisition cost, ROAS, and engagement metrics
Translate performance data into clear insights and actionable recommendations
Provide regular reporting to marketing leadership and key stakeholders
SEO, Content + Email Marketing
Develop and manage SEO strategies to increase organic traffic and improve search visibility
Collaborate with content teams to ensure all digital content is optimized for search, engagement, and conversion
Oversee email marketing campaigns including segmentation, content coordination, and performance analysis
Social Media + Brand Presence
Oversee organic and paid social strategies to build brand awareness and engagement
Collaborate with social media and creative teams on content calendars and campaign messaging
Monitor social trends, competitor activity, and platform updates to inform strategy
Cross-Functional Collaboration + Leadership
Work closely with Sales, Product, Design, and Content teams to support launches, promotions, and growth initiatives
Communicate clearly across teams to ensure alignment, accountability, and execution
Balance multiple campaigns, deadlines, and priorities in a fast-paced environment
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
5+ years of digital marketing experience with demonstrated ownership of paid media campaigns
Proven, hands-on experience managing Meta (Facebook & Instagram) ads from strategy through execution, optimization, and reporting
Proficiency with Google Analytics, Meta Ads Manager, Google Ads, HubSpot, SEMrush, and email marketing platforms
Core Competencies
Accountability
Adaptability
Communication Skills
Emotional Intelligence
Integrity
Personal Development
Professionalism
Self-Management
Teamwork and Collaboration
Technical Proficiency with computers and POS systems
Physical Demands + Working Environment
Work is primarily performed in an office environment
Prolonged periods of sitting and working at a computer are required
Regular use of standard office equipment including a computer, phone, and video conferencing tools
Ability to manage extended screen time while reviewing analytics and campaign performance
Occasional evening or weekend work may be required to support campaign launches or optimization efforts
Minimal travel may be required for meetings at venues or team collaboration
DineAmic Hospitality is an

Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, genetic information, disability or protected veteran status.