Digital Marketing Manager - On Site

Loudon Motors Ford is seeking a creative, motivated, and results-driven Digital Marketing Manager to join our team. This role is ideal for someone who thrives on storytelling, analytics, and driving growth through engaging digital strategies.
If you are passionate about marketing, content creation, and community engagement and want to make an impact at a family-owned dealership with nearly 100 years of history, this may be the perfect fit.

Responsibilities

Develop and manage the dealership’s digital marketing strategy across social media, website, email, and paid advertising
Create engaging content including graphics, videos, and copy for promotions, sales events, and community initiatives
Manage the dealership’s online reputation through customer reviews, Google Business Profile, and social engagement
Track and analyze marketing performance metrics to measure ROI and optimize campaigns
Support the sales team with lead generation, follow-up content, and promotional materials
Organize and promote dealership events including sales promotions, community drives, and seasonal campaigns
Maintain brand consistency while ensuring compliance with Ford Motor Company guidelines
Collaborate with leadership to develop creative campaigns that drive traffic and sales
Qualifications:
Experience in digital marketing, social media, or content creation (automotive experience a plus)
Bachelor's Degree in marketing, communications, journalism or related field
Strong skills in content writing, social media management, and brand storytelling
Experience with photo/video editing using Adobe, Canva, or similar tools
Familiarity with SEO, SEM, and Google Analytics
Strong organizational skills and ability to manage multiple projects at once
Creative mindset with the ability to generate fresh ideas and campaigns
A passion for customer engagement, community involvement, and automotive retail
Benefits:
Competitive pay based on experience
Health, dental, and vision insurance
401(k) retirement plan
Paid time off and holidays
Employee discounts
Opportunity to be part of a long-standing, community-focused dealership