Director, Lifecycle Marketing Operations

About the role Chime is hiring a Director of Lifecycle Marketing Operations to build and run the operational engine behind everything we send to members: campaign execution, channel health and deliverability, the automation and platform layer, and the governance that keeps it all safe and high quality at scale. Most of that work is manual today. Your mandate is to make it faster, higher quality, and increasingly automated, with an agent-supported operation as the destination.

You'll lead a growing execution team through an execution lead and a set of channel and platform specialists, and partner closely with MarTech, Growth Engineering, and the lifecycle strategy leads to turn strategy into live, high-quality messaging. Full-time employees are also eligible for a bonus, competitive equity package, and benefits.

In this role, you can expect to - Own the Messaging Operations engine and set its operational strategy across campaign execution, channel health, deliverability, automation, and the platform layer — and own the metrics that say whether it's working: throughput, quality, speed to launch, deliverability, and channel health.

• Own the operational process end to end, from intake to launch: build, QA, deployment, and the standards that keep quality and speed high as volume grows.
• Own governance for everything that ships: channel standards, deliverability and compliance, and the QA model for automated and agent-driven sending, in a regulated environment where safe sending is non-negotiable.
• Own channel excellence across email, push, in-app, and SMS — health, analytics, opt-in/opt-out, and deliverability. Set the benchmarks the operation runs on, connect them to the business metrics leaders care about, and scout and pilot new channels before we need them.
• Build and lead a growing, increasingly technical team through an execution lead plus channel and platform specialists: set the structure, proactively source talent for your team and across Chime, set clear expectations, and give the team the context and room to own outcomes.
• Act as Lifecycle's primary stakeholder to MarTech on how we use the platform and what gets built on top of it, partner with Growth Engineering on the build, and work with the lifecycle strategy leads to turn their plans into live messaging. To thrive in this role, you have - 8+ years in marketing or CRM operations, lifecycle execution, or martech, including 3+ years leading teams — with experience developing leads or managers, not only individual contributors.
• Deep expertise with engagement and CRM platforms (Braze or similar): campaign operations, journey architecture, automation, and the technical layer underneath.
• A strong track record in governance: setting and enforcing channel, deliverability, and compliance standards, and building the QA that keeps a high-volume operation safe.
• A real track record of building toward automation. You've scaled manual processes and have a clear point of view on where AI and agents fit in marketing operations.
• Deep channel health and deliverability expertise at scale: sender reputation, inbox placement, fatigue management, and opt-in/opt-out hygiene. -