Sr. Manager SEO

Your Role:

SolarWinds is seeking a strategic and data-driven Senior Manager of SEO to drive organic search performance across all Business Units, and the SolarWinds website as a whole. You will design and execute the broader SEO strategy and own the day-to-day delivery of technical, content, and link-building initiatives. This role is ideal for a hands-on SEO expert ready to step into people management and take on greater strategic ownership.

Your Impact:

Campaign Management & Optimization:

• • Own the execution of on-page, technical, LLM, and off-page SEO programs across your scope. Manage priorities, timelines, and quality of output across the team.
  • Develop and maintain keyword strategies and content briefs. Collaborate with content writers and editors to produce SEO-optimized assets that build topical authority.
  • Own the strategy for all languages and regions for the Monitoring and Observability business unit.

Performance Analysis:

• • • Track and report on organic traffic, rankings, and conversions. Surface insights and recommendations to the Head of SEO and cross-functional stakeholders.

Strategy & Collaboration:

• • • • Work closely with content, product, and paid media teams to align SEO efforts with broader marketing initiatives and seasonal campaigns.
      • Work closely with internal teams, including content, web dev, creative, and analytics, to align SEO efforts with broader marketing initiatives.

Funnel-Based Optimization:

• • Structure campaigns to target high-intent keywords for MOFU and BOFU stages while leveraging SEO-driven terms for TOFU audiences.
  • Work with CRO teams to test and improve UX experiences for users and crawlers.

Innovation & Growth:

• • Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.

Your Experience:

• 5+ years of SEO experience, preferably within a B2B SaaS environment, with a proven track record of SEO strategy creation and results.
• 3-5 years team management experience, will be managing a team of 4
• Expertise in Ahrefs, SEMRush, BrightEdge, Screaming Frog, and advanced analytics tools like Tableau, Adobe Analytics, and Google Analytics 4.
• Strong understanding of funnel-based campaign structures and audience segmentation.

Skills:

• The ability to distill complex data into actionable steps for improvement and performance tracking.
• Data reporting and forecasting.
• Familiarity working within headless CMS platforms.

Education:

• Bachelor’s degree in Marketing, Business, or a related field. Google Analytics and Microsoft Bing certifications are preferred.