Director of Marketing

Job Summary
We are seeking a motivated and compassionate Director of Marketing to lead sales and marketing efforts for our assisted living community. The ideal candidate will have strong relationship-building skills, a passion for serving seniors, and a proven ability to generate leads and increase occupancy.

Wage: $65,000-$70,000 per year
Responsibilities
Develop and implement marketing and sales strategies to support occupancy goals. Build relationships with hospitals, healthcare professionals, senior organizations, and community partners. Generate and follow up on leads and referrals. Conduct tours and guide prospective residents and families through the move-in process. Plan community events, outreach activities, and promotional campaigns. Maintain accurate lead and referral records. Monitor marketing results, competitor activity, and local market trends.

Collaborate with the Executive Director and leadership team to achieve census goals. Represent the community professionally throughout the local area. Qualifications
2+ years of sales, marketing, business, healthcare, assisted living, memory care, or senior care, or related experience. Able to work flexible hours, including occasional weekends and evenings. Valid MN Driver's License. Strong communication, networking, and relationship-building skills. Excellent organization and follow-up abilities. Comfortable with CRM systems, social media, and Microsoft Office.

Professional, compassionate, energetic, and results-oriented. Knowledge of government programs- EW and CADI, Housing Support. Knowledge of federal, state, and local regulations and statues that pertain to Assisted Living requirements- preferred.

Benefits

Annual reviews with wage increases
Paid time off & paid holidays
Medical, dental, vision benefits
401k + company match
Why Join Us?
Join a team dedicated to providing exceptional care and creating a welcoming community for seniors and their families. This is an excellent opportunity for a relationship-driven marketing professional to make a meaningful impact while helping our community grow.