Internet Sales Manager

Job Description
Job Description
Description:
Overview:
The Internet Sales Manager oversees the dealership’s Internet department, ensuring consistent communication with potential customers and effective lead management.

Key Responsibilities
Ensure all internet, phone, and third-party leads (e.g., AutoTrader, Cars.com, CarGurus) are contacted within dealership response-time standards
Monitor and optimize lead response times, contact rates, appointment-set rates, and show rates
Oversee CRM usage (e.g., VinSolutions) to ensure accurate data entry, timely follow-up, and proper lead source tracking
Develop and manage outbound campaigns for sales and service (equity mining, conquest, loyalty, and service-to-sales)
Track and report daily, weekly, and monthly KPIs to dealership leadership
Partner with the Sales and Service Managers to align efforts with inventory, promotions, and monthly goals
Handle escalated customer inquiries and ensure a high standard of customer service
Manage scripts, call flows, and objection-handling processes; update as needed based on performance data
Stay current on digital marketing, chat, and texting platforms that feed the BDC
Other tasks as needed to assist the Sales team
Requirements:
Qualifications
2+ years of experience in a dealership, internet sales, or call center leadership role
Proven track record of hitting appointment-set and show-rate targets
Strong working knowledge of dealership CRM and lead management tools
Excellent phone presence, coaching ability, and team leadership skills
Data-driven mindset with the ability to analyze reports and adjust strategy
Strong organizational and multitasking skills in a fast-paced environment
Automotive sales or service background preferred
Valid driver's license and clean driving record