General Sales Manager

Job Description
As a Sales General Manager, you will lead the charge in delivering outstanding customer experience while maximizing sales performance across your store. You’ll bring together your operational expertise, leadership capability, and drive for results to manage a team, develop strategy, and ensure performance in a fast-paced RV retail environment. This role blends sales leadership with business acumen and is perfect for a motivated leader passionate about mentoring others and driving growth.

Customer Experience: Champion a culture of hospitality and service excellence by regularly reviewing customer feedback, improving processes, and celebrating wins
Sales Strategy & Execution: Develop and implement innovative sales strategies to exceed revenue targets and increase profit margins
People Leadership: Inspire, coach, and develop a high-performing sales team with a focus on individual growth and team success
Cross-Departmental Collaboration: Work closely with operations, finance, and inventory to optimize processes and unit availability
Performance Analysis: Regularly review sales metrics and performance dashboards to identify wins, gaps, and strategic opportunities
Event & Campaign Leadership: Lead community outreach, store events, and local marketing campaigns to drive traffic and engagement
Budgeting & Planning: Manage department budget and forecasting to support store-wide profitability and efficiency goals
Monitor customer service feedback and implement changes to maintain a high level of customer satisfaction
Drive strategic sales initiatives to achieve store goals and maintain competitive edge
Collaborate with inventory and operations teams to ensure unit availability and lot readiness
Coach and mentor sales team members through regular feedback, training, and performance plan
Use data to forecast sales trends, adjust strategy, and report results to senior leadership
Promote and participate in local events, partnerships, and marketing opportunities to increase store visibility and reputation
Proven experience as a Sales Manager, GSM, or similar leadership role in a performance-based environment
A track record of leading and motivating sales teams to exceed revenue and customer satisfaction goals
Strong verbal and written communication, coaching, and negotiation skill
Business acumen including budgeting, forecasting, and operational planning
Passion for mentoring others and building strong team culture
Customer Experience: Maintain a Net Promoter Score of 70%+ and customer satisfaction rating of 90%+
Sales Performance: Achieve and exceed revenue targets for both retail and finance products
Optimize unit turns and margin through strategic pricing, inventory alignment, and team execution
We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.

We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being “Different with a Purpose.” Our culture is built upon the foundation of our core values: Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
~Company-paid life insurance
~ Gym membership reimbursement
~ We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Bish’s RV honors our military service members, veterans, and their family members by being a military friendly workplace.