Director, Integrated Marketing

Job Description
Job Description
Who are we? IF7 is a next-gen media company shaping culture through storytelling, talent, and technology. We concept and execute creator-led, social-first campaigns that connect some of the world’s biggest and best brands with Gen Z and young Millennial audiences in meaningful ways. What is the Role? We’re seeking a Director of Integrated Marketing to own the strategy, positioning, and rollout planning behind our campaigns.

This role is for someone who loves translating audience insights and cultural trends into smart social-first campaigns – and who can help shape the "why" and "how" behind every creative idea we pitch. You’ll help lead the strategic foundation of IF7 campaigns, working closely with internal teams to craft cross-platform strategies that integrate creators, production, paid media, and brand goals.

Location

NYC - Hybrid [3x days a week in office]
Reports to:
VP, Creative Strategy
What Does Your Day-to-Day Look Like?

Own the strategic development of campaigns – translating RFPs into insight-driven, audience-first strategies
Partner with internal teams to conduct audience research, platform behaviors, and cultural trends that inform our creative
Collaborate with the Director of Creative Strategy to build campaigns that are both creatively unique and driven by strategy and insights
Write clear and compelling strategic narratives within decks – including positioning, objective breakdowns, and rollout strategies
Serve as a lead on external client presentations for select pitches
Lead integrated campaign planning – inclusive of recommended timelines, deliverables, rollout phases and amplification strategy
Collaborate with the Senior Director of Integrated Production and Gen Z-centric publishers on experiential campaigns and activations
Contribute to proactive storytelling and best practices across the various social platforms
Our Ideal Candidate:
7-10 years experience in integrated marketing, branded content or influencer marketing, ideally within an agency environment
Proven ability to translate RFPs into clear creative strategies
A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution
Excellent storytelling, presentation, and writing skills
Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must
Experienced in working cross-functionally with talent, paid media, and production teams
Comfortable juggling multiple projects at once, with a calm and collaborative approach
Proficient in Canva
Powered by JazzHR
WpUFHKzYLZ