B2B Growth Marketing Lead

About the Role

Lead the B2B growth marketing strategy for an early-stage AI company serving education and other content-focused sectors. Working with product, performance, brand, and content partners, you will build demand generation and help accelerate organic growth.

What You'll Do

• Define target buyers, ideal customer profiles, qualified lead criteria, lead scoring, and handoff processes.

• Generate demand through paid marketing, SEO, content, events, and outbound support.

• Improve conversion and nurture prospects using landing pages, email sequences, and retargeting.

• Align with sales on lead definitions, service-level agreements, lead quality feedback, and useful collateral.

• Track pipeline and cost per lead by channel, then shift investment toward channels that drive sales.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including building a function or initiative from the ground up.

• Experience launching new products, segments, or other growth initiatives in an early-stage or comparable environment.

• Hands-on experience across full-funnel growth, including SEO, paid search, landing pages, email, webinars, and lead scoring.

• Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.

• Established relationships or a professional network in the education market are valuable.

Compensation & Benefits

Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.