Furniture Product Manager – New Product Launch

Job Description

Interior Icons | London W10, hybrid 3 days/week | £50,000–£65,000 DOE + uncapped performance bonus | Full-time | Reports to the Founder

About us

Interior Icons sells designer-inspired furniture to customers across the USA. We are a small, founder-led online business: one channel, one market, and a product range decided entirely by data, not opinion. Our mission is to make iconic design accessible to everyone.

We sell replica furniture, proudly. If that is not for you, this role is not for you.

The role

You will own new products end to end: identifying furniture designs with commercial potential, testing demand, creating the online presentation, working with manufacturers and taking winning products through to their first stock order.

This is a high-output commercial product role. A typical New Product Manager may test around 10 new product ideas per week and take approximately 2 successful products through to live launch.

You are the first stage of how this company grows.

What you'll do:

• Research iconic, proven and trending furniture designs and build a pipeline of launch candidates
• Decide which products are worth testing using a combination of market evidence, commercial judgement and furniture knowledge
• Create product and lifestyle imagery using AI tools
• Set up new products across our online store and advertising, and act quickly on how they perform
• Work directly with factories and suppliers: obtain quotes, challenge costs and negotiate where needed
• Run product development with our external technical team where required; place stock orders for off-the-shelf products
• Set products up accurately in our systems and track every stage in our task-management tools

What success looks like:

• Growing revenue from the products you launch
• Consistently identifying and launching more winning products
• Moving quickly from idea → test → winner → stock
• Landed cost at or below target
• Killing weak ideas quickly rather than becoming attached to them

Uncapped bonus

Your bonus is tied to the performance of the products you launch, with no ceiling. Full scheme terms are set out in writing as company policy and shared at offer stage.

Must have

• Meaningful experience in furniture: product development, design, buying, merchandising, product management, production or a closely related role
• A genuine passion for furniture and a strong eye: you know what looks good, what feels current and how products fit together
• Commercial product judgement: you have been involved in deciding which products, ranges or designs to launch, stock or prioritise
• Comfortable using sales, customer, competitor and market data to make product decisions
• Experience working directly with manufacturers or suppliers
• Happy to work as a hands-on individual contributor with no direct reports
• Highly organised and precise: you finish checklists, hit dates and don't drop details
• Comfortable with detailed written processes and high-volume execution
• Comfortable working closely with a founder in a small, fast-moving business
• A quick learner who is comfortable adopting new digital tools
• Comfortable with digitally measured productivity; we use ActivTrak
• Right to work in the UK

Nice to have

• Furniture product development, buying or merchandising as a primary role
• Experience with Asian furniture manufacturers
• Furniture manufacturing or technical knowledge: materials, construction, tech packs
• Knowledge of the US furniture market
• Experience in a founder-led or small business
• Experience with e-commerce platforms, online advertising or AI image tools

How we work

• Keep it simple. Do less, but better.
• Inspiration over invention. We start with proven designs rather than designing for novelty.
• Data over opinions. The test decides, not taste.
• Process over improvisation. Every process is written down; every task is tracked.
• Lean. Opex doesn't scale with revenue.

This is a hands-on individual contributor role with no direct reports. It is the right role for someone who wants to build a product machine, not manage one yet. As the product team grows, there will be opportunities to progress into product leadership.

To apply Apply and reply to our screening questions.