APPAREL GRAPHIC DESIGN & MARKETING SPECIALIST

Job Description
Job Description
We’re seeking a skilled Apparel Graphic Design & Marketing Specialist to support our marketing initiatives through creative and visually compelling design. This position plays a key role in shaping our sales and marketing strategies, developing brand identity and engaging content across digital and print channels. The ideal candidate is a skilled artist with a passion for clothing and the businesses and tourism destinations we serve.

Key Responsibilities
Design and produce marketing materials, including digital and print catalogs, email campaigns, brochures, social media graphics, flyers, and presentations
Collaborate with the T.R.

McTaggart sales, service, design and operations team to create content aligned with sales and marketing goals and brand standards
Support preparation of production artwork by the art and design team
Develop original and innovative graphics for apparel products
Ensure designs look good on various apparel types and sizes, preparing them for production
Stay updated on current trends in apparel graphics, color palettes and decoration techniques
Contribute creative ideas during team brainstorming sessions and marketing strategy discussions.

Align on existing brand strategy and build upon that foundation
Ensure timely delivery of creative projects while managing multiple priorities
Qualifications
Minimum 2 years of professional experience in a graphic design or marketing role
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Corel experience a plus; Canva or Figma a plus
Ability to create visually appealing and cohesive designs
Strong understanding of visual storytelling, branding, and layout design
Excellent organizational skills and attention to detail
Ability to work independently and as part of a team

Preferred Skills
Experience with video editing and basic animation
Knowledge of screen-printing, embroidery and other apparel decoration methods
Familiarity with content management systems, email management systems, and social media platforms
Bachelor's degree preferred but not required