Outreach Specialist – PACE Program

Industry: Healthcare / Health Services
Job Category: Sales / Marketing – Field Sales
Employment Type: Full-Time
Experience: 2–5 Years
Salary: $75,000/year + Commission
Benefits: Full Benefits
Relocation Assistance: No
Travel: No regular travel required
Security Clearance: Not Required
Visa Sponsorship: Not Available

About the Role

We are seeking a motivated and relationship-driven Outreach Specialist to support the successful enrollment of prospective participants into the PACE (Program of All-Inclusive Care for the Elderly) program.

The Outreach Specialist will be responsible for developing strong relationships within the local community, generating high-quality referrals, and supporting prospective participants throughout the outreach and enrollment process. This is a business-to-consumer sales and community outreach role requiring excellent communication, relationship-building, and sales skills.

Spanish-speaking ability is required.

Key Responsibilities

• Plan, coordinate, and execute community outreach, public relations, and engagement activities to achieve monthly referral, home visit, and enrollment goals.
• Build and maintain strong relationships with community organizations, community leaders, physicians, hospital discharge planners, post-acute facilities, and other referral sources.
• Identify and develop new community partnership and referral opportunities.
• Educate prospective participants, families, and community referral sources about PACE services and available programs.
• Collaborate with leadership to develop and execute an annual marketing and outreach plan aligned with enrollment goals.
• Generate and manage quality referrals that lead to participant enrollment.
• Demonstrate a strong understanding of the organization's outreach, marketing, and enrollment processes and playbook.
• Ensure compliance with all applicable healthcare marketing rules, regulations, and allowable marketing practices.
• Identify opportunities to improve outreach processes, referral generation, and enrollment outcomes.
• Maintain accurate and timely documentation and reporting using Salesforce, Athena, and Microsoft Office Suite.
• Collaborate closely with the Marketing, Outreach, and Enrollment team to support outreach and enrollment activities as needed.
• Protect participant privacy and maintain strict confidentiality of participant, family, and organizational information.
• Participate in required training, quality improvement initiatives, staff meetings, and occupational health requirements.
• Communicate regularly with leadership and team members regarding workload, priorities, and outreach activities.
• Maintain flexibility to work varied schedules, including occasional evenings, weekends, and overtime based on business needs.

Required Qualifications

• 2–5 years of relevant experience in community outreach, healthcare sales, business development, field sales, enrollment, or a similar customer-facing role.
• Fluent Spanish-speaking ability is required.
• Business-to-Consumer (B2C) sales experience is required.
• Strong relationship-building, communication, and interpersonal skills.
• Experience developing and maintaining relationships with community organizations and referral sources.
• Ability to meet referral, outreach, and enrollment targets.
• Strong organizational skills with the ability to manage multiple priorities.
• Experience using CRM and productivity tools such as Salesforce, Athena, and Microsoft Office Suite.
• Ability to work independently while collaborating effectively with cross-functional teams.
• High School Diploma or equivalent required.
• Ability and willingness to work a flexible schedule, including evenings and weekends when needed.

Preferred Qualifications

• Previous experience in healthcare, senior care, community health, PACE programs, Medicare, Medicaid, or participant enrollment.
• Experience working with physicians, hospitals, discharge planners, post-acute care facilities, or community-based organizations.
• Experience in healthcare marketing, community engagement, or referral development.
• Strong understanding of the local senior care or healthcare services market.