Marketing and Commercial Manager

Responsible for developing and managing the marketing and commercial strategy for LS WHOLESALE LTD’s planned online grocery business, serving individual retail customers and business wholesale customers.

• Plan and coordinate the online launch, setting marketing objectives, campaign schedules and commercial performance targets for management approval.
• Analyse customer demand, competitor activity and purchasing trends to identify opportunities across retail and wholesale markets.
• Develop and manage digital marketing campaigns, including paid advertising, email and social media, to attract customers and encourage repeat purchases.
• Prepare and manage approved marketing budgets, monitor expenditure and evaluate campaign returns.
• Develop pricing and promotional recommendations using product margins, order values, delivery costs and competitor analysis.
• Prepare online sales forecasts and assess the profitability and commercial risks of proposed campaigns and offers.
• Negotiate terms with marketing service providers and commercial partners within delegated authority, and monitor agreed deliverables.
• Coordinate with website providers and the company’s sales, customer service and stock teams to align campaigns with product availability and fulfilment capacity.
• Monitor website conversion rates, customer acquisition costs, repeat purchases and online revenue, implementing improvements against agreed targets.
• Report marketing results, budget performance and commercial recommendations to senior management.

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