Head of Marketing (Branding and Community)

The Manager of Marketing will be a hands-on leader of the organization's marketing department. The strategic leadership role is best suited for a dynamic, creative and driven marketing professional. WE ARE LOOKING FOR A CREATIVE, TECH SAVY AND QUICK MINDED PROFESSIONAL WHO IS ABLE TO DESIGN AND TURNOVER MARKETING PIECES FOR EVENTS. Contributes to the creation and fulfillment of the short-term and long-term strategic plans.

Develop annual marketing plans and campaigns to grow brand awareness, outreach and exposure on social media, website, public relations and paid media, including updating and tracking KPIs to grow ROI. Campaigns should align with national brand guidelines. Creates, designs and produces all agency collateral material developed to brand BBBS Broward. (Including but not limited to the annual strategic plan, event flyers, annual reports, social media posts, departments programs and services pieces, donor stewardship materials as well as promotional and giveaway items. Social media management.

Calendar to grow social engagement and exposure as well as paid advertising. This includes the Big Facebook Group to grow volunteer engagement and resource awareness. Work with PR agency to review and draft press releases for media as well as develop an annual media pitch calendar for news coverage and interviews if applicable. Website. Manage design and updates on website including events calendar. Work with SEO company to add new content, improve search engine rank, to track and grow website visitors, increase engagement to reduce bounce rates.

Develop standardized brand templates such as PowerPoint decks, email signatures, electronic invitations, head shots, and materials for events. Manage agency consultants. Actively manage consultants providing services (marketing, PR, graphic design, copywriting, videography, photographer and website SEO) including oversight of video and photo shoots. Provide monthly reporting to track marketing reach and exposure as well as prepares compile quarterly audit reports.

Maintains knowledge of Big Brothers Big Sisters of America (national) marketing opportunities and incorporate into local plan, when applicable. Maintains a strong understanding of new and existing BBBS programs and community resources. Stays abreast of marketing trends. Procures promotional materials. Available to attend events and work evenings and weekends. Bachelor's Degree in a related field; Work Experience:
Three to five years of demonstrated success in managing the marketing responsibilities as outlined in the . Knowledge and experience with non-profit children services programs a plus.

Personal or professional experience with non-profit organizations as an employee, volunteer or consultant. Managed marketing and teamed with consultants on projects as needed. Teamed with development and events staff members to execute events and the strategic plan. Hands on manager who can turn around product quickly for review and edit and deliver a finished product.

Marketing: Proven success in managing the marketing function from beginning to end expecting change and adapting to current directives.

Leadership and Management: Relationship Building: Skilled in cultivating and managing relationships. Ability to interpret data, analyze trends, and share information about marketing campaigns. Ability to budget and report on financials relating to marketing. Ability to handle multiple projects in a fast-paced, team-oriented environment and effectively manage workflow to meet deadlines. Ability to utilize relevant programs to include Adobe Creative Suite, Canva, and other design software. Proficiency in technical areas such as Microsoft Office: Sharepoint, Word, Outlook, Teams, and Excel.

Also proficient with databases (Matchforce/Salesforce), etc. Discretion to handle confidential information. Ability to travel routinely for position. Minimal physical requirements to include walking, standing, occasional lifting, sitting at workstation and supporting community activities and events.

BBS provides equal employment opportunities to all qualified individuals prohibits discrimination against and harassment of any employee or any applicant for employment because of race, color, national or ethnic origin, age, religion, disability, sex, sexual orientation, gender identity and expression, veteran status or any other characteristic protected under applicable federal or state law. BBBS Broward has a Zero Tolerance Policy for discrimination in our workplace. It offends our agency's core values which include a commitment to equal opportunity and inclusion.

All BBBS employees, volunteers and community members are expected to join with and uphold this commitment. Americans with Disabilities Act
Job Type: Full-time
Monday to Friday