Influencer Marketing Manager

Fresh Prints' audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program. Imagine what we can do with one! We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.
You’ll need to be deeply embedded in the collegiate creator ecosystem. You’ll need to identify the right voices, build genuine relationships with them, brief them well, and make sure the content they post moves the needle for Fresh Prints in quantifiable ways. This role is about:

• Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space - Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events - Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity - Measuring what's actually working - not just reach, but real impact on brand awareness and orders - Building influencer relationships that compound over time, not one-and-done activations What You'll Own Influencer Strategy & Discovery - Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators - Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners - Evaluate creators on content quality, engagement quality, cultural fit, and relevance - Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners Campaign Planning & Execution - Build influencer campaign plans around Fresh Prints' key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches - Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice - Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination Creator Relationships - Build genuine, long-term relationships with the creators on the Fresh Prints roster - Negotiate rates, deliverables, and usage rights fairly and clearly, protecting Fresh Prints' budget without burning relationships Performance & Analytics - Track campaign performance across all influencer partnerships - Build a reporting cadence that keeps the Brand team informed on what's working and what isn't - Run post-mortems after major campaigns and apply the learnings to the next one - Develop and refine the metrics framework for evaluating influencer ROI over time Who You Are - You are genuinely fluent in the the social media ecosystem — you know what content performs, you follow the creators who matter, and you can identify a high-fit Fresh Prints creator faster than most people can write a DM - You build relationships that feel real.

Creators want to work with you because you treat them like collaborators, brief them clearly, and follow through on everything you promise - You have strong creative judgment - you can tell the difference between content that will move Fresh Prints' brand forward and content that just fills a deliverable - You are analytical enough to know what's actually working, not just what looks impressive in a deck - You are organized enough to manage a roster of 30+ creators across multiple simultaneous campaigns without anything slipping - You're scrappy.