Marketing Manager

About the Role
We’re looking for a creative and results-driven Marketing Manager with experience in the Quick Service Restaurant (QSR) industry. In this role, you’ll lead marketing initiatives that increase brand awareness, drive guest engagement, and boost in-store traffic across multiple locations. You’ll work across digital, social, and local marketing channels while collaborating with operations and leadership teams to execute impactful campaigns.

What You’ll Do
Develop and execute social media strategies across Instagram, TikTok, Facebook, and X
Plan and manage content calendars while staying on top of trends
Create and oversee engaging content (photo, video, and written) aligned with brand voice
Track and optimize campaign performance using engagement and conversion metrics
Identify and manage influencer partnerships to drive measurable ROI
Engage with online communities and manage brand interactions
Collaborate with store teams on local marketing initiatives and community partnerships
Lead marketing efforts for new store openings, including launch campaigns and events
Execute promotions and campaigns to drive traffic and sales
Support traditional marketing efforts such as radio and local advertising
Maintain website content and implement SEO best practices
Assist with paid media strategies across search, social, and display channels
Analyze marketing performance and provide actionable insights
Partner cross-functionally with operations and leadership teams
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
1–3 years of marketing experience (QSR, restaurant, retail, or hospitality preferred)
Experience with social media platforms like Instagram and TikTok
Basic understanding of SEO, analytics, and paid media
Familiarity with tools like Google Analytics, Meta Business Suite, Canva, or similar
Strong organizational and project management skills
Excellent written and verbal communication skills
Self-starter with the ability to manage multiple priorities
Eagerness to learn and grow in a fast-paced environment
Why Join Us
Opportunity to make a direct impact on brand growth and guest engagement
Work in a collaborative and fast-moving environment
Gain hands-on experience across multiple marketing channels
Apply Today!

If you’re passionate about marketing, social media, and driving results, we’d love to hear from you! Zaxby's is an American chain of fast casual restaurants offering chicken wings, chicken fingers, sandwiches, and salads. The chain operates primarily in the South, and has more than 900 locations.