VP of Integrated Marketing

Overview

We are seeking a highly experienced Vice President of Integrated Marketing to lead comprehensive marketing efforts for the Veronica Beard brand. This individual will be responsible for developing and executing integrated marketing strategies that drive a cohesive global brand vision and business growth across all channels. The ideal candidate will have a proven track record of leadership in a fast-paced environment, a deep understanding of the ever-changing global DTC and wholesale landscapes, and exceptional analytical skills.

Responsibilities

Wholesale Marketing Strategy:

Implement comprehensive marketing strategies to support macro brand vision, deepen and foster relationships with key wholesale partners, support cross-functional wholesale team to drive sales in existing and new markets
Retail Marketing

Partner closely with GMs, key retail centers, and VB events teams to own the retail marketing ecosystem, ie spearheading novel ways to drive traffic, support new store openings in deeper ways, and reinvigorate markets.
Go to Market Product Strategies

Work with cross functional partners to create the growth engine to launch, execute and maintain LRP categories, maintaining excitement and amplification throughout the season
CRM and Loyalty Program Management:

Oversee the strategic development and execution of CRM initiatives and loyalty programs, supporting key CRM stakeholders, enhancing customer experience at all touchpoints. Including direct mail; helping optimize for engagement, conversion and identifying additional distribution opportunities.

Performance Analysis and Reporting

Drive all project, monthly, quarterly and ad hoc hindsights, providing actionable insights and recommendations for the CBO, marketing team and cross-functional partners in “real time” to affect short and long term projects. Prepare comprehensive, synthesized marketing reports and strategic narratives for the Board of Directors meetings in digestible, high impact formats.

Budget Planning and Oversight

Manage the marketing and creative budget with department heads, ensuring consistent communication with finance team and leadership, prioritizing fiscal accountability, and maximizing ROI across all global marketing initiatives.

Competitor Analysis

Implement regular cadence of landscaping and ongoing competitor analysis to identify market trends, opportunities, and challenges, informing long and short term strategic marketing and creative decisions.

Cross-Functional Accountability

Partner closely to support accountability for long-range planning goals across various departments, fostering collaborative efforts and achieving shared objectives.

Internal Communications Leadership

Support internal content management systems, implementing more efficacious communication of marketing and creative materials, ensuring consistent messaging, employee engagement, and alignment with company objectives.

Qualifications

10+ years of progressive experience in marketing leadership roles, with a strong focus on integrated marketing, driving business growth, wholesale marketing, and macro strategy
Proven experience in CRM and loyalty program development. Demonstrated ability to develop and execute data-driven marketing strategies that achieve measurable results. Strong analytical skills with the ability to interpret complex data and generate actionable insights. Experience in international markets
Exceptional written and verbal communication, presentation, and interpersonal skills.

Ability to influence and collaborate effectively with cross-functional teams and senior leadership. Experience with high touch budget management and financial forecasting. Strategic thinker with a proactive and results-oriented approach. The base salary range for this role is between $175,000 and $200,000. The relevant base salary will vary depending on wide range of factors that are considered in making compensation decisions, including but not limited to, skill sets, experience, training, degrees, and certifications.

The base salary is just one component of our total compensation offerings, which consist of a comprehensive benefits package as well as a short-term incentive program, clothing allowance, and merchandise discounts
At Veronica Beard, we are committed to creating and maintaining a workplace where every single employee can thrive and feel valued. As a company, we firmly believe that there is strength in diversity.

We seek to recruit talent from a variety of perspectives and backgrounds and are actively seeking candidates with a dedication to advancing equity, inclusion, and racial and social justice in their work. Veronica Beard is committed to an environment of mutual respect and is an EEO/Affirmative Action Employer.

No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class.