Head of Marketing, Building Materials

Job Description
Now Hiring: Salary:
$130,000 - $150,000 base + performance-based commissions
Are you a data-obsessed marketer who views every dollar spent as a seed that must return 10x? At
Divorce With A Plan
, we don’t just "do marketing"—we drive a growth engine.

Annual Planning

Develop and own the firm’s comprehensive Marketing Plan (due January 15th each year) aligned with aggressive revenue targets.
~Weekly Data Accountability:
Monitor lead volume, source, and quality weekly. Submit performance metrics (KPI reports) to the Owner every Friday.
~ Content & Social Consistency:
Ensure a daily social media presence, oversee advertising and promotion activities, including print, radio, TV, online, email, and direct mail tactics. SEO, CRM & Digital Infrastructure
Oversee technical SEO and website audits to ensure high-value keywords (Divorce, Custody) convert at elite levels.

CRM Mastery

Manage and optimize our CRM systems (Clio/Lawmatics) to track the lead-to-client journey with surgical precision.

Lead Generation

Plan and optimize paid advertising (Google Ads/Social) targeting high-intent family law leads.

Vendor Management

Select, vet, and project-manage outside contractors (SEO, Graphic Design, Web Dev) to ensure 100% accountability.

Coaching & Training

Create a firm-wide culture of "rainmaking" by coaching staff on networking tactics (the FORM process - Family, Occupation, Recreation, Message).

Compliance

Ensure 100% of marketing materials comply with State Bar advertising rules and legal ethics.
Experience growing a law firm or professional service business by at least 100% over a 3-year period.

Data Driven

You must be able to demonstrate a history of achieving a 10x ROI average on past marketing campaigns.

Leadership Experience

5–7 years in strategic marketing leadership with experience managing a $300,000 - $500,000 budget.

Technical Stack

Deep proficiency in Google Analytics, SEMrush, Ahrefs, and CRM automation.
Familiarity with Family Law or high-conflict service marketing.
Certifications in Google Ads or HubSpot.
Divorce With A Plan is a growing Maryland family law firm focused on helping clients navigate divorce and child custody matters with clarity, compassion, and confidence
.
We serve professionals and families facing complex family law matters and believe that excellent legal representation requires more than knowing the law.