Quick Overview
Job Description
ABOUT RIGHTMOVE
RightMove is redefining how value-based musculoskeletal (back, joint and muscle) care is delivered. Built in partnership with the Hospital for Special Surgery (HSS)—the world leader in musculoskeletal health trusted by elite athletes—we're creating a new standard of coordinated, expert-led care that gets people moving better and faster. We partner with primary care providers, orthopedic specialists, and health plans to deliver high-value, patient-centered care.
Our value-based care model includes patient engagement, expert clinical evaluation, virtual physical therapy, and care coordination with high-value imaging and specialty partners. We're a high-performing team driven by one mission: to free people to move and thrive. We're a startup with enterprise-grade rigor—where talented operators, engineers and clinicians challenge conventions to improve patient outcomes. Be Direct with Respect
– We communicate clearly, with honesty and care.
~ We're hiring a Marketing Specialist to help shape how RightMove tells its story and grows its impact.
Reporting to the Director of Marketing, you'll write and produce content, run email and lifecycle campaigns in HubSpot, keep projects on schedule, assist with internal marketing efforts, and pull data to inform performance reporting—with real input into what we test and try next. You'll own the day-to-day execution that brings our marketing to life: drafting and editing content, building and deploying campaigns, partnering with clinicians to develop content, managing timelines across concurrent projects, and making sure everything ships on time and on brand.
We're looking for someone organized, a strong writer, comfortable in HubSpot, and eager to learn the nuances of B2B2C and B2B marketing in healthcare.
Content Production
~ Manage the content and editorial calendar; keep projects moving from draft to publish
~ Write and edit blog posts, email copy, social posts, landing pages, and patient and provider education materials
~ Gather input from clinicians and internal experts, route drafts for review, manage revisions
~ Support video and testimonial content: scheduling, consent workflows, interview prep, and repurposing into clips and written stories
Email & Lifecycle Marketing
~ Build and deploy email campaigns and lifecycle programs in HubSpot
~ Handle setup, testing, QA, and scheduling
Work with Director to flag trends and performance issues worth acting on
Handle logistics, collateral and booth materials, registration, and promotional assets
~ Project & Vendor Support
~ Keep project trackers, timelines, and deliverables current across concurrent workstreams
~ Work with the Director to keep agencies, freelancers, and production partners on schedule
~ Run first-pass reviews of vendor work for quality and brand consistency
~ Partner & Network Enablement
~ Help build decks, one-pagers, and partner-facing collateral
~ Produce on-brand assets in Canva, Figma, or similar
~ Maintain an organized, current materials library for Partner and Network teams
Cross-Functional Collaboration & Internal Marketing
~ Work closely with the Director and partner teams—Product, Clinical, and Network—to support aligned messaging, campaigns, and launches across the company
~ 2–4 years of marketing experience, ideally in a startup or high-growth environment
~ Strong writing and editing skills — you can draft original content and sharpen someone else's
~ Hands-on HubSpot experience with email and lifecycle campaigns
~ Strong project management and organizational skills
~ Comfortable pulling campaign reports and summarizing performance
~ Proficiency with Canva, Figma, or Adobe CC
~ Comfortable with ambiguity and building processes that don't exist yet
Experience in healthcare, health tech, digital health, or provider networks
~ HubSpot certifications
~ Experience coordinating video or testimonial content
~ Familiarity with content requiring consent, privacy, or compliance review
~ Basic video editing (Premiere, Descript, CapCut, or similar)
~ Website CMS experience (HubSpot)
~ SEO and content optimization fundamentals
~ Demonstrated use of AI tools to increase output and quality
Schedule:
Monday–Friday, typical business hours
~ Travel:
Occasional travel
~
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