Regional Sales Manager

Job Description
Job Description
Sahlen Packing Co. is seeking a driven Sales Manager to help lead regional execution, strengthen distributor partnerships, and turn strategy into results.

Key Responsibilities
Own regional volume, distribution, profitability, and execution objectives in alignment with corporate goals
Translate company strategy into clear, actionable regional plans and priorities
Establish performance expectations with distributors and broker partners, ensuring alignment on goals, standards, and accountability
Hold distributors and brokers accountable through structured reviews, KPIs, scorecards, and consistent field engagement
Proactively identify performance gaps, root causes, and corrective actions, escalating issues when appropriate
Drive distribution gains, promotional execution, pricing compliance, and merchandising standards across the region
Maintain a regular, documented field presence including market visits, store audits, ride-alongs, and customer meetings
Partner closely with national accounts, marketing, and internal stakeholders to ensure strong local execution of company initiatives
Analyze sales performance, trends, pricing, and competitive activity to identify risks and growth opportunities
Support new item launches, promotional programs, and pricing initiatives from planning through execution
Evaluate promotional effectiveness and provide insights to improve ROI and future planning
Serve as a visible regional ambassador for the Sahlen brand with customers, distributors, brokers, and industry partners
Success in This Role Looks Like
Distributors and brokers clearly understand expectations, priorities, and performance standards
Regional plans are executed consistently with strong follow-through and accountability
Promotional programs are communicated, executed, measured, and improved over time
Execution issues are identified early and addressed through coaching, corrective action, or escalation
The region consistently delivers against volume, distribution, profitability, and merchandising goals
Leadership has clear visibility into regional performance, challenges, and opportunities through structured reporting and communication
The role operates independently, proactively managing priorities and resources to drive results
Qualifications
Bachelor’s degree preferred (Business, Marketing, or related field)
3+ years of progressive sales experience in CPG, foodservice, or protein/meat categories
Demonstrated success managing distributors, brokers, or regional sales territories
Strong analytical skills with the ability to interpret data and turn insights into action
Highly organized with strong planning, prioritization, and follow-through skills
Comfortable delivering direct feedback, managing performance, and driving change
Self-motivated professional who operates with urgency, accountability, and minimal supervision
Willingness to travel extensively within the assigned region
Proficiency in Microsoft Excel, PowerPoint, and CRM tools (experience with syndicated or distributor data a plus)
Benefits
Family-oriented culture with a collaborative, team-first environment
Competitive compensation commensurate with experience
Profit-sharing program
Mileage reimbursement for business travel
401(k) plan with company match
Comprehensive health and dental insurance coverage
\nCompany Description
Sahlen Packing Co. is a family-owned business founded in 1869 in Buffalo, New York.

We are dedicated to offering customers the freshest and highest quality meat products. Over the years, we have expanded our state-of-the-art processing facility to meet customer demands and now offer our premium meat products in over 25 states. As we celebrate over 150 years of doing business, we continue to prioritize providing our customers with the finest products available. Sahlen's is actively engaged in the Western New York Community. Company Description
Sahlen Packing Co. is a family-owned business founded in 1869 in Buffalo, New York.

We are dedicated to offering customers the freshest and highest quality meat products. Over the years, we have expanded our state-of-the-art processing facility to meet customer demands and now offer our premium meat products in over 25 states. As we celebrate over 150 years of doing business, we continue to prioritize providing our customers with the finest products available. Sahlen's is actively engaged in the Western New York Community.