Business Development Manager - UK

Are you ready to join a fast-moving SaaS company transforming how B2B businesses operate? Applications Platform empowers medium and large manufacturers, distributors and wholesalers to deliver modern, ERP-integrated self-service portals and configurable low-code applications that reduce manual work, cut operational costs and accelerate cash flow, all without heavy IT overhead.

From real-time pricing and stock visibility to orders, invoices and integrated partner workflows, Applications Platform s low-code portal platform helps customers get more value from their core systems fast.

Why Applications Platform?

• Global market: a large market of potential large SME and enterprise customers across the UK, US and globally
• Impactful product: sell a platform that changes how customers work with their ERP and B2B systems
• Real impact: shape pipeline strategy and drive meaningful revenue
• Room to grow: the potential to develop your career within the company as the business scales
• Remote and flexible: work from anywhere in the UK

The Role

Applications Platform are looking for a Business Development Manager who thrives on converting interest into revenue. You ll qualify inbound leads, build your own pipeline when it needs topping up, and take opportunities through to a signed deal.

This is a full-cycle, consultative sales role. You ll run discovery calls, deliver tailored product demos, craft compelling proposals and close new business. Initially you ll have pre-sales support on demos, and over time you ll run them yourself, bringing in technical colleagues when a deal needs it. You ll also feed market insight back into positioning, messaging and roadmap planning, and uncover expansion and upsell opportunities with existing customers.

Why they re hiring: this role is opening as the Head of Sales approaches retirement, a reflection of a supportive environment where people stay, and a great opportunity for someone to grow quickly as the business scales.

What You ll Be Accountable For

• Converting leads into a qualified pipeline and commercial closes
• Supporting and shaping outbound efforts to sustain strong pipeline coverage
• Proposing, running and refining the sales process, not just following one
• Conducting structured discovery to understand portal needs and ERP integrations
• Leading demo presentations tailored to customer ecosystems and use cases
• Meeting prospects and clients in person when needed
• Negotiating commercial terms and closing new logo deals
• Identifying upsell and expansion potential within active accounts
• Translating market feedback into actionable insight for product development and GTM

Who You Are

• At least 3 years in B2B sales, ideally in SaaS or enterprise software, with a track record of closing
• A consultative seller who builds trust with buyers and understands how they make decisions
• Grounded in a recognised sales methodology such as Challenger or SPIN, and a qualification framework such as MEDDIC or MEDDPICC
• Equally comfortable qualifying inbound leads and generating outbound pipeline
• Skilled at deep discovery and presenting tailored solutions
• Experience with ERP or ERP-adjacent solutions is a plus
• Self-directed, responsive and effective in a remote UK environment

Beyond the minimum, we care more about how you sell than how long you have been doing it.

Working Hours

Full-time, 9:00am to 5:30pm, Monday to Friday, with flexibility for client calls outside these hours when needed.

Compensation & Benefits

• Basic £50k to £60k depending on experience, OTE £120k, uncapped commission
• Car allowance: £7,500
• Private medical insurance: available

How to Apply

If you re interested and would like to learn more, we d love to hear from you. Please attach your CV via the link provided and we will be in direct contact.