VP Global Account Based Marketing

VP ABM Global Marketing

West London (3/4 days in office)

c. £140-150K plus Bonus

Turn marketing into a revenue engine. Build demand. Own the impact.

We're looking for a commercially minded VP Marketing to drive global marketing strategy for a fast-growing enterprise technology business. You wlll be a proven B2B technology/SaaS marketer who has solid experience targeting the Telecommunications and Media sectors.

This is an opportunity to shape the marketing agenda, elevate brand presence and build a high-performing demand generation engine that delivers measurable pipeline and revenue growth.

Working at the intersection of marketing, sales and technology, you'll lead an integrated strategy spanning ABM, digital, content, events and brand - using data, AI-driven innovation and a test-and-learn mindset to accelerate growth.

The opportunity

• Own the strategy: Develop and deliver a global marketing plan aligned to ambitious commercial goals.
• Drive demand: Lead ABM, digital campaigns and marketing automation to generate high-value opportunities and accelerate pipeline.
• Build the brand: Shape compelling positioning, thought leadership and content that resonates with C-suite and enterprise decision-makers.
• Make an impact: Turn campaign performance, customer insights and analytics into measurable commercial results.
• Bring teams together: Partner closely with Sales, Product and Customer Success to sharpen go-to-market strategy and unlock growth.
• Lead and innovate: Build and inspire a high-performing marketing team, championing new approaches and AI-enabled innovation.
• Amplify market presence: Lead strategic events, PR and communications to strengthen brand credibility and customer engagement.

What you'll bring

• Significant senior B2B marketing experience (10 years plus), ideally within technology, telecommunications or media.
• You will be a hands on and agile and a proven track record of setting up demand generation functions and growing them (and a team over time)
• A proven track record of generating pipeline and revenue through ABM, demand generation and integrated marketing campaigns.
• Strong expertise in enterprise buyer journeys, audience segmentation and complex sales cycles.
• Experience with marketing automation, CRM and demand generation platforms such as Salesforce, HubSpot etc.
• A commercially driven, data-led approach, with the ability to demonstrate marketing ROI and pipeline contribution.
• Experience leading teams and influencing senior stakeholders across global or multi-region environments.
• The ability to translate complex technology propositions into compelling messaging that drives engagement and action.

*Rates depend on experience and client requirements