Marketing Executive - Remote

Job Description
REMOTE

• With more than 60 ecommerce searches each year,

EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, B2B, and private equity communities. To opt-in to our popular "Ecommerce Job of the Day" email, click here.
One of the coolest ecommerce jobs around!
We are working with Grass Roots Farmers’ Cooperative (GRFC) in their search for a fully remote Director of Marketing.
GRFC is a farmer-owned ecommerce company that makes buying ethically raised, nutritious meat easy for consumers, and its model includes a close partnership with harvest and further processing operations.
GRFC is not your typical meat company, but rather a community of farmers, butchers, and eaters working together to create a better food system and better world.
For seven years in the 1990s, I was a frozen food trader for AJC Group, and I've personally toured beef, pork, poultry, seafood, and vegetable packing plants in 12 U.GRFC was founded in 2014 by Cody Hopkins and a small group of farmers who, at the time, were struggling to get market access and the infrastructure they needed to grow their businesses.
But in 2017, GRFC gained traction in the DTC ecom space as consumers embraced a trend towards proactive health management and animal welfare. To hear Cody tell it, "There are a ton of people out there who want to support the small family farmer. They don't trust where their meat and food is coming from. The Meat, Beef, and Poultry Processing industry (NAICS 31161) involves the slaughtering, processing, and packaging of livestock and poultry. The 2020 trade deal between the US and China further boosted demand, leading to rebounding export activity as international trade resumed.
Over the past five years, industry revenue grew at a CAGR of 0.9% to $264.9 billion, despite a projected 2.7% decline in 2024. We're looking for a proven Marketing Top-Gun to own GRFC's marketing (with an emphasis on retention and loyalty), and it's vital that this executive be willing to get their hands dirty and work within the firm's current marketing resources.
This role is fully remote and will require trips to Arkansas twice a quarter.
This is an important job, and it involves aspects of DTC ecom marketing and ops, plus marketing strategy and brand building -- which ain't easy in the meat business, where 80% of the industry competes on price, you're-only-as-smart-as-your-dumbest-competitor style.
Those that make a sale to get a CUSTOMER, and
# Those that get a customer to make a SALE.
I'm not going to explain here/now why that is (I'll save that for my phone call with you), but trust me: The meat business is a cruel mistress, and there will be days you'll see written on your latest unsold inventory position report, "SELL IT OR SMELL IT!"
To win in this role, you will need to be a highly organized, business oriented, data-driven customer relationship marketer who can lead GRFC's conversion marketing efforts with a focus on ...
# deepening customer relationships,
# Previous executive-level marketing experience in the fresh and frozen food business is highly preferred, as is a PROVEN track record of success in DTC ecommerce. For our first phone call, you can bet the ranch I'll ask you to SHOW ME a previous food brand you built.
# You can expect me to get into the weeds with you HOW you have made previous marketing decisions for both B2B and DTC. I spent a ton of time on the phone with the client teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. These are the little brush fires you will be expected to put out during your first month on the job. The major projects you’ll need to complete by Day 100 to be considered a home-run in this position. Develop and implement website and marketing strategies that optimize for customer conversions that lead to long-lasting customer relationships that maximize LTV
Lead and project manage all customer communications
Utilize customer insights across channels to identify opportunities for improving customer experience and greater LTV.
Oversee email and SMS marketing execution
Manage and develop our membership program and future subscription program
Degree in Marketing Management, Merchandising, Business, or similar.
~5+ years experience in managing an e-commerce catalog and website, including managing web analytics/KPI’s and Google Analytics.
~ In-depth knowledge of Shopify and Klaviyo marketing platforms
~ HTML and UI/UX experience a plus!
~ Proven experience in loyalty/relationship marketing, with a focus on driving
~ Track record of helping ecommerce companies create long-term, profitable customer relationships
~ Demonstrated ability to identify and implement strategies to generate more sales and strengthen customer relationships
Experience in answering and solving common ecommerce marketing challenges, such as:
Converting subscribers to first-time customers
Utilizing email and SMS marketing efficiently
Managing inventory through marketing initiatives
Improving promotional email performance
Developing engaging email content strategies
Improving website conversion rates
Passion for regenerative agriculture and supporting small family farms
A commitment to helping create open communication lines across the organization where everyone is informed, respected, listened to, and appreciated.
Willingness to hold yourself and others accountable for delivering results and meeting customer needs.
Leadership experience with a coaching mentality
Proven ability to build and maintain relationships in a remote work environment
Demonstrated ability to excel in a hands-on, fast-paced entrepreneurial environment
Ability to help a team prioritize and test new ideas/opportunities in a systematic and organized manner
The ability to effectively leverage knowledge, assets, and previous work to create a high level of efficiency.
Strong analytical and data interpretation skills
Excellent project management and organizational ability
Applications for this ecommerce job are being coordinated by Harry Joiner at EcommerceRecruiter [dot] com. (Google him.) Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended.