Director Business Intelligence & Marketing Analytics

Director Business Intelligence & Marketing Analytics (Hybrid)
The Director of Business Intelligence & Marketing Analytics is responsible for helping lead the company's enterprise-wide data insights. This role oversees the Business Intelligence function, including the BI Manager and BI Analyst, ensuring high-quality data integrity, reporting, and analytics across all departments.

You will bridge the gap between Finance, Marketing, and Operations-transforming data into strategic recommendations that improve revenue, profitability, pricing strategy, customer behavior understanding, and business decision-making. The ideal leader is analytical, curious, and able to translate complex data into clear, actionable insights for executives and stakeholders. As part of our process after applying, you may receive an invitation from our AI Recruiter Avery for a short conversation that lets you share more about your background beyond your resume. For questions, contact .

• Location: Sacramento, CA (hybrid - 4 days on-site)
• Compensation: $130,000 - $155,000 per year plus bonus, stock, and benefits
• No Visa Sponsorship Available for this role

What You'll Do

Business Intelligence Leadership

• Oversee BI strategy, reporting roadmap, dashboards, and analytics processes.
• Manage, mentor, and develop the Business Intelligence Manager and Business Intelligence Analyst.
• Ensure strong data governance, accuracy, standardization, and data hygiene across platforms.
• Partner with cross-functional teams to define KPI frameworks and improve visibility into performance.

Systems, Tools & Data Infrastructure

• Evaluate and enhance reporting systems, financial tools, and BI solutions.
• Ensure integration and data flow between CRM, hotel management systems, analytics tools, and financial platforms.
• Work with vendors, IT, Marketing, and Operations to solve data issues and optimize systems.

Financial Planning & Analysis

• Partner on budgeting, forecasting, long-range planning, and variance analysis.
• Build financial models for scenario planning, capital decisions, and growth strategies.
• Deliver monthly reporting packages including P&L performance, sales trends, labor forecasting, and profitability insights.

Marketing, Pricing & Promotional Analytics

• Lead pricing, promotion, elasticity, and regional rate analysis.
• Evaluate campaign ROI, customer acquisition, retention, LTV, and booking behavior.
• Develop forecasting models for demand, occupancy, and promotional impact.
• Translate insights into strategic recommendations for leadership.

What Gets You The Job

• Bachelor's degree required - Statistics, Data Science, Analytics, Finance, Accounting, Economics, Business, or related field.
• 7+ years in business intelligence, marketing analytics, FP&A or related roles.
• Experience managing high-performing analytical teams.
• Must have strong experience with SQL (data extraction, transformation, performance analysis).
• Experience with BI tools (e.g. Tableau, Power BI, Zoho Analytics).
• Proven track record supporting executive-level decision-making.
• Advanced Excel (financial modeling, Power Query, pivoting, forecasting).
• Familiarity with financial planning & reporting systems.
• Ability to simplify complex data and communicate insights clearly.
• Comfortable working across Finance, Marketing, Operations, HR, and Technology.
• Experience with FP&A software such as Cube, Datarails, or Vena is a plus.
• Python experience is a plus.
• Understanding of CRM systems, hotel management platforms, or POS/booking systems is a plus.
• Experience with GA4, Looker Studio, and marketing attribution tools is a plus.

Irvine Technology Corporation (ITC) connects top talent with exceptional opportunities in IT, Security, Engineering, and Design. From startups to Fortune 500s, we partner with leading companies nationwide. Our AI recruiter, Avery helps streamline the first step of your journey-so we can focus on what matters most: helping you grow. Join us. Let us ELEVATE your career!
Irvine Technology Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Irvine Technology Corporation complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.