Head of Performance Marketing

Head of Performance Marketing

DTC Health & Wellness Brand

£85,000 - £100,000 + 20% Performance Bonus

London/Surrey (1-3 days per week office/flexible)

We are working with a high-growth DTC Health & Wellness brand who are hiring for a Head of Performance Marketing to take ownership of their next phase of digital acquisition. This is a newly created leadership role offering genuine scope to shape strategy rather than inherit a fixed playbook.

Reporting directly to the Growth Director, you'll inherit a high-performing team, meaningful budgets, significant senior visibility and the autonomy to reshape channels, creative strategy, agency relationships and future hires.

This role will suit someone who is already operating at "Head of" level, has "been there, done that" in another DTC business and has proven team leadership experience.

Role Highlights:

• Own the paid media strategy across Meta, Google, TikTok, Pinterest and Display
• Set the roadmap for scaling Meta, with creative performance at its core
• Lead, coach and develop a growing performance marketing team
• Own significant digital media investment, increasing during key trading periods
• Assess agency, in-house and creative capabilities to build the right operating model

You Will Need:

• Established performance marketing leadership experience within a DTC consumer business
• Deep Meta expertise and evidence of scaling meaningful paid social investment
• Strong understanding of CAC, LTV, forecasting, attribution and incrementality
• A strategic understanding of creative: what to test, why it works and how insight informs the next iteration
• Confidence influencing senior stakeholders and setting strategy independently
• Strong strategic leadership and experience leading high-performing teams

Why You’ll Love It:

• Step into a newly created role with the freedom to shape the function
• Build the team, processes and partnerships you believe will deliver growth
• Work with senior leadership who see performance marketing as a strategic priority
• Join a growing organisation with opportunities to collaborate across international markets

Apply now or send your CV to

Due to a high number of applicants, we are only able to respond to successful candidates