Product Manager

Introduction:

The Product Manager will play a key role in our team by overseeing the development and implementation of various marketing technologies and platforms. They will be responsible for managing campaigns, utilizing CRM tools, and optimizing marketing automation processes to drive customer engagement and sales.

Responsibilities:

• Lead the product management efforts for marketing technology, media platforms, and campaign management
• Utilize CRM tools to effectively manage customer relationships and drive targeted marketing campaigns
• Implement and optimize marketing automation processes to improve customer engagement and drive sales
• Work closely with Salesforce.com to track and analyze campaign performance and customer behavior
• Create reports and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions

Requirements:

Required Skills:

• Bachelor''s degree in Business, Computer Science, or related field, or equivalent practical experience
• 3-5 years of product management experience in marketing technology, media platforms, campaign management, or related digital environments
• Understanding of owned media channels (email, SMS, push) and campaign execution workflows
• Effective communication and stakeholder management skills

Preferred Skills:

• Experience with marketing automation platforms (Salesforce Marketing Cloud, Braze, or similar)
• Familiarity with campaign personalization, audience segmentation, and A/B testing tools
• Experience with analytics tools for tracking media performance and campaign attribution

Can coordinate with

• Media Engineering leads — platform development and integration
• CRM team — audience segmentation and personalization signals
• Post-Purchase (Customer Communications) — transactional messaging platform coordination