Lead Generation Specialist

Job Summary

We are seeking an energetic and proactive Lead Generation Specialist to join our dynamic sales team. In this role, you will be the driving force behind building a robust pipeline of qualified business-to-business (B2B) leads. Your primary focus will be on identifying potential clients, initiating contact through telemarketing efforts, and nurturing relationships to support our sales growth. This offers an exciting opportunity to develop your skills in sales, communication, and CRM tools while making a tangible impact on our company's expansion.

Responsibilities

• Conduct outbound telemarketing campaigns to generate new business leads and set appointments for the sales team
• Engage with prospective clients via phone calls, emails, and social media platforms in both English and Spanish
• Qualify inbound inquiries by assessing client needs and matching them with our solutions
• Maintain accurate records of all lead interactions within CRM software such as Salesforce or similar platforms
• Collaborate with the sales team to develop targeted outreach strategies and improve lead quality
• Follow up consistently with prospects to nurture relationships and move leads through the sales funnel
• Track and report on lead generation metrics to optimize outreach efforts and achieve team goals

Experience

• Proven experience in B2B sales or telemarketing roles, preferably within a fast-paced environment
• Familiarity with CRM software such as Salesforce or equivalent tools for managing contacts and tracking interactions
• Ability to articulate value propositions clearly and persuasively over the phone and via email
• Demonstrated success in generating leads, qualifying prospects, and supporting sales pipelines
• Knowledge of sales processes, lead qualification techniques, and customer relationship management best practices

Benefits:

• Company events
• Company pension
• On-site parking

Work Location: In person