Influencer Marketing Manager

UGC Lead – Beauty Brand (Contract, Part-Time)

Overview

A leading beauty brand is seeking a UGC Lead to drive the development of a high-quality, scalable creator ecosystem, delivering always‑on, social‑first content across key platforms.

This is a strategic and executional role focused on sourcing, managing, and elevating a strong bench of UGC creators who authentically align with the brand’s identity. You will ensure a constant flow of culturally relevant, platform‑native content that meets both campaign and ongoing content needs.

• Duration: 6-month contract
• Location: SW London (Hybrid – 1–2 days in office)
• Reporting to: Senior Brand Manager

The Role

As UGC Lead , you will own the end‑to‑end UGC ecosystem , bridging strategy and execution to deliver a consistent pipeline of high‑performing content.

Working closely with Brand, Social, and Influencer teams , you will translate campaign objectives and cultural insights into effective creator output—ensuring all content is on‑brand, engaging, and built for performance.

You will play a critical role in maintaining both the volume and quality of content , balancing speed and scalability with strong creative oversight.

Key Responsibilities

• Source, recruit, and onboard UGC creators aligned with brand values, aesthetic, and target audience
• Build and manage a strong, reliable bench of creators to deliver consistent output
• Own the full UGC lifecycle: creator discovery, onboarding, briefing, feedback, delivery, and sign‑off
• Translate campaign goals, social strategy, and trends into clear and compelling UGC briefs
• Act as the quality gatekeeper, ensuring all content aligns with brand guidelines and platform best practices
• Collaborate closely with content, influencer, and brand teams to ensure alignment with campaigns and launches

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