Group Marketing Manager

Crest Hotels Group, buy, develop and manage uniquely positioned hotels in the UK. Privately owned and operated, with core values focused around true-hospitality, engaged teams, and serving the community that our hotels are located in.

The Role of Group Marketing Manager

Bristol based at central office with some travel

Crest Hotels Group buy, develop and manage uniquely positioned hotels in the UK. Privately owned and operated, we employ over 400 colleagues across 9 unique hotels with 681 bedrooms.

The Group Marketing Manager will manage the company’s online presence, ensuring visibility across all platforms to include LinkedIn, TikTok, Instagram and Facebook. The role will be responsible for implementing marketing strategies, growing the online presence of Crest Hotels Group, mailshots, branded collateral, and setting the tone of voice in marketing, to name a few tasks!

This is a great opportunity for someone who wants the scope to shape the role as they would like it to be and really make their mark on marketing across the group. An eye for detail, motivation, organisation and strong time management are all attributes that the successful candidate requires.

The role of Group Marketing Manager will report to the Group Director of Revenue and is ideal for someone who has strong demonstrable experience in marketing, ideally with some experience of hospitality. Experience of working across a group and multiple locations is desirable.

Job Overview

As Group Marketing Manager you will design and send out mail shots B2B and B2C, ensuring databases are kept up to date in line with GDPR guidance and support the growth of the databases.

Develop websites for SEO (Search engine optimisation) purposes and own Crest Hotels presence on platforms such as LinkedIn, TikTok, Instagram and Facebook, delivering meaningful campaigns with the Crest Tone of Voice.

Champion brand marketing collateral for all print material, from Christmas and special events through to ad hoc printing for one off hotel events. Work in conjunction with our General Managers and the senior team to support sales database growth and deliver meaningful campaigns across all 9 hotels.

Experience & Qualifications

• Mailchimp or similar CRM.
• Demonstrable experience of being in a marketing role.
• Understanding market trends utilizing for the benefit of the business.
• Confident across social media platforms with the ability to create engaging content.
• Creative with good presentation skills and able to work under your own initiative.
• Experience of hospitality and of working across multiple locations is desirable.

Disclosure and Barring Service (DBS)

This role is subject to a DBS check, carried out by the People & Culture team. The successful candidate is not permitted to commence employment until a satisfactory outcome has been received.

• £70 BB per night for Friends and Family rate
• Celebration of milestone employment anniversaries
• 50% off Food & Beverage in our hotels
• Meals on duty provided
• Access to Hospitality Rewards
• Offerings from retail and dining discounts
• Employee Assistance Programme and same day on-line GP appointments

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