Senior Manager, Influencer Marketing

Job Description

This role is critical to the success of the influencer team, serving as a client lead with ownership of strategy and confident execution. You will oversee influencer campaigns end‑to‑end with limited oversight, lead creative brainstorms, and guide strategic direction to meet client goals. You’ll also manage and develop junior team members in a collaborative, people‑first environment with strong growth opportunities.

Key Accountabilities

Serve as the primary day‑to‑day client contact for influencer marketing initiatives
Develop, present, and optimize influencer strategies across clients and categories
Forecast campaign impact and KPIs, tying performance to business outcomes
Review and guide creative concepts, messaging, and ongoing optimization
Manage and mentor junior team members, supporting development and growth planning
Support influencer negotiations, contracting, and legal coordination
Oversee budgets, invoicing, quality control, and compliance (including FTC guidelines)
Analyze performance data and report on progress against client revenue goals
Identify process improvements and organic growth opportunities
Collaborate cross‑functionally across Dentsu and support new business efforts as needed

Person Specification

3 years minimum relevant agency experience
Proven influencer marketing and project management experience
Hands‑on experience with platforms such as CreatorIQ, Captiv8, or similar
Experience managing teams, budgets, and contracts
Strong communication, organization, and prioritization skills
Ability to manage multiple campaigns simultaneously with attention to detail
Growth‑minded, collaborative, and accountable leadership style
Proficiency in PowerPoint, Word, and Excel

Additional Information
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time.

Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. The annual salary range for this position is $94,875 - $95,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-Hybrid #LI-MS1
Location:
New York

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to
by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.