Region Marketing Director - Florida and North Carolina Region

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

The Region Marketing Director is responsible and accountable for regional marketing strategic direction and performance, with a primary focus on increasing walk-in traffic, inbound phone calls, and new lead growth across assigned divisions. This role provides data-supported marketing direction, aligns annual marketing budgets and spend allocations with division goals, and establishes consistent community-level marketing standards. The Region Marketing Director partners with cross-functional teams and division leadership to diagnose performance gaps, share best practices, and coach division and field marketing teams on effective processes and procedures.

Duties and Responsibilities:

• Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
• Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions.
• Collaboratively develops each division's annual marketing budget and coordinate approval with the appropriate division leadership.
• Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
• Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
• Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
• Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
• Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
• Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices.

Minimum Education Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
• Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
• Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
• Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.

Skills and Abilities: 

• Comprehensive understanding of field marketing strategy, budget management, digital advertising, lead generation, and traffic performance metrics.
• Strong analytical and problem-solving skills with the ability to translate performance data into actionable marketing recommendations.
• Demonstrated ability to influence decisions, set standards, and drive accountability across multiple divisions.
• Strong leadership, coaching, and team development skills.
• Effective written, verbal, and presentation communication skills for reporting to senior leadership and division stakeholders.
• Ability to manage competing priorities, lead through ambiguity, and coordinate work through cross-functional partnerships.
• Proficiency with Microsoft Office applications, marketing analytics tools, and budget management or reporting systems.

 Work Conditions and Physical Requirements

• Work is performed in a combination of office and field environments.
• Frequent travel across assigned divisions is required for community visits, leadership meetings, team development, and evaluation of community presentation standards.
• Occasional evening or weekend availability may be required to support regional marketing events, campaigns, or business needs.

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

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