Product Marketing Manager (Citizen or Permanent Resident and local candidates Only))

Position Description :
Product Marketing Manager position is a contract opportunity which is expected to be either fully on-site or hybrid in nature for a duration of one year, with potential for extension.
The Product Marketing Manager - Innovations (PMM-Innovations) is responsible for:

• Analyzing the market, its ecosystem and competitive dynamics and ultimately owning the business requirements for the innovation projects
• Contributing to developing the future product vision that best meets market expectations
• Proposing and supporting actions aimed at developing the value proposition (including key differentiating messages) and acquiring a differentiating competitive positioning
• Proposing and leading actions aimed at developing the testing, promotion and distribution strategy for new ideas and concepts that could become products and services
• Creating the main marketing tools (customer presentations, demonstrators, etc.) to help with prospecting, testing and ultimately sales
• Implement digital marketing techniques and approaches (content creation and targeting by persona, A/B testing, growth hacking, etc.)
• Supporting the innovation project team in all activities associated to marketing and business development

Summary:

In a fast-paced innovation environment, the PMM-Innovations will focus on translating customer and market needs into a vision for the products and services with clear and differentiated value proposition elements to increase order intake and net margin, both supported with evidence-based market needs, competitive positioning and pricing and value analysis. Working as a key member of the Innovation project team, he/she will also work collaboratively with the Strategy, Business Development, Customer Success and Product Delivery teams to prepare the handover to execution, by ensuring products are desired in the market by binding the strategic business plan and gross margin at order intake. After the initial innovation phase which will lead to several prototypes and demonstrators presented to our customers, the project will morph into the execution phase, and this role will evolve to a Product Marketing Manager role for the new products.

Responsibilities:

• Lead analysis of market trends, market/customer needs, segmentation and competition positioning regarding the valuing of their services/product line, with Competitive & Market Intelligence and Segment Marketing by expertly understanding customers' wants and values and then defining and updating market requirements
• Collaborate with Customer Success team to map customer requirements to product strategy, identifying gaps and weaknesses, and developing plans to address as part of the innovation process
• Research industry/customer pain points to identify opportunities and selling aspects that appeal to existing and new customers
• Investigate new trends in hardware, software and digital content/applications to extract valuable insights for the core team
• For the innovation project, define a winning product action plan and manage the delivery of the marketing artifacts, including:
• Roadmaps and lifecycle strategies that mitigate competitive gaps and future threats, highlight our competitive strengths,
• Leverage our opportunities in a credible manner, based on real world metrics to defend value and influencing the product vision
• Develop an Early Access Program (EAP) with select airlines and go to market that includes presentations, features and capabilities, proposal language, cost and value analysis, pricing targets, brochures and support to sales and bids
• Act as the primary thought leader internally and externally, supporting the sales team on the problems we solve and value we deliver, and represent client as subject matter expert at tradeshow and industry events
• Develop and dollarize the product's value proposition with a focus on how to bring unique value and solve our customer's needs by working closely with the Innovation team and the Product Delivery team to track performance and use real world data to defend value analysis.
• Develop and refine pricing strategies for innovative products and services based on a comprehensive Total Value of Operations analysis in light of market needs and competitive market intelligence to ensure client's offering provides an attractive Return on Investment.
• Define a comprehensive go-to-market plan that highlights the competitiveness and total value of operations of the product at completion

Requirements:

Minimum Requirements:

• Bachelor's degree in Marketing, General Business, Entrepreneurship STEM or related field with 8+ years of relevant work experience or HS diploma with a minimum of 15 years of relevant work experience.
• Solid experience in Product Marketing and/or Product Management in inflight entertainment
• Strong analytical ability with proficiency in pricing, ROI and TCO, TVO analysis, market analysis and competitive intelligence
• Proven experience in developing effective marketing material
• Excellent interpersonal and communication skills

Preferred Qualifications:

• Master's degree in Marketing, General Business, Entrepreneurship STEM or related field with 6+ years of relevant work experience preferred.
• Certification in value based pricing and offer development
• Certification in Product Marketing
• Experience in high-technology product development and/or engineering management
• Experience in innovation projects and associated methods (C-K, design thinking, Blue Ocean…)
• Experience in developing and communicating effective value propositions
• High proficiency in Excel and Data Analytics applied to marketing