Why This Role Stands Out
This hybrid role offers a fantastic opportunity to shape marketing strategy and execution within a reputable tech company, leveraging AI tools for impactful campaigns and driving measurable results. You'll thrive here if you possess a blend of strategic thinking, content expertise, and operational excellence, with a keen eye for quality and a drive for data-driven success. Embrace this chance to elevate your career and make a significant impact!
Quick Overview
Seniority
Mid Senior
Work mode
Hybrid
Location
Dallas, TX, United States
Posted
18 hours ago
Content StrategyDemand GenerationMarketing Automation
Job Description
Key Responsibilities
- Translate marketing strategy into actionable execution plans.
- Own and maintain the marketing execution roadmap and calendar.
- Develop and oversee content strategy across product and services brands.
- Ensure all content, campaigns, messaging, and thought leadership align with brand positioning and business goals.
- Act as the quality control gatekeeper for marketing assets, email campaigns, website content, social media, webinars, and sales collateral.
- Coordinate with Marketing Operations to execute campaigns using AI tools, Apollo, automation platforms, and CRM systems.
- Monitor campaign performance, lead generation, pipeline impact, and ROI.
- Drive accountability across marketing initiatives and ensure on-time execution.
- Serve as the primary marketing liaison for Sales and Executive Leadership.
Qualifications
- 5+ years of experience in B2B Marketing, Content Strategy, Marketing Operations, Demand Generation, or Program Management.
- Strong content strategy experience, including messaging, thought leadership, editorial planning, and content quality management.
- Experience with technology, SaaS, managed services, cybersecurity, cloud, or IT services.
- Hands-on experience with Apollo, CRM platforms, marketing automation, and AI-powered marketing tools.
- Strong project management, analytical, and communication skills.
Ideal Candidate
- Equal strengths in strategy, content, and execution.
- Exceptional editor with a strong eye for quality and consistency.
- Data-driven and results-oriented.
- AI-first mindset with experience leveraging automation.
- Comfortable working directly with executives and sales leaders.
- Able to challenge ideas, improve messaging, and raise the overall quality of marketing output.
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