Head of Brand Marketing (Remote)

Everything we do, we do to help people grow into the best version of themselves. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science.

As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation. Our commitment to helping anybody and everybody committed to realizing their own potential to grow. The Director, Brand Marketing, Nutrafol will build and launch the brand story for new product innovations! Nutrafol is the #1 dermatologist-recommended hair growth supplement brand and the pioneer of the hair wellness category.

You'll set strategy within the Nutrafol masterbrand platform, reporting to the SVP, Brand. You'll partner closely with Product Development, who owns formulation, claims substantiation, and the Unilever R&D and Supply relationship.

Brand and Consumer
Own the brand strategy, positioning, and narrative, and make sure it strengthens the Nutrafol masterbrand rather than sitting beside it
Hold the deepest understanding of the consumer - where she overlaps with the supplement customer, where she doesn't, and what she's already buying and believing turn competitive and category analysis into a point of view, not a deck
Own naming for the range and individual SKUs, working with Creative, with Legal and Product Development holding sign-off on trademark availability and claims risk
Product Partnership
Bring consumer insight and brand POV into the product pipeline - feed the proposition, format, and range decisions that Product Development owns
Deliver a ranked consumer-priority claims input ahead of study protocol design, so Product Development and R&D can prioritize what gets tested and substantiated
Own how approved claims show up in market — which ones lead, how they're expressed, how they ladder to the story
Protect the brand across every consumer-facing touchpoint, holding the line on the dermatologist-recommended credibility and the subscription model that built us
Build the launch plan across DTC, Amazon, and Pro in partnership with Growth, Marketplaces, CX, and Pro Marketing
Accountable for launch readiness and in-market performance against the agreed product availability date, which Product Development owns
Own new product innovation pricing above an agreed margin floor set annually with Finance
Lead the annual and quarterly brand plan for new product innovation, with clear priorities and a roadmap the cross-functional team can work from
Brief and collaborate with Creative; lead ideation on campaign, content, and social narrative
Set the brand direction for partnerships, collaborations, and any external voices attached to the range
Manage the new product innovation brand marketing budget
Surface risks and dependencies early rather than reporting them after the fact
Track performance post-launch and use what you learn to sharpen the range and inform what comes next
8-12 years of brand management, brand marketing, or innovation marketing at a high-growth brand; hair care, beauty, or science-led consumer health preferred.

Track record taking a product from concept to market alongside R&D, regulatory, and supply chain - you don't need to have run formulation, but you need to know how to be a good partner to the people who do
Proven ability to build integrated brand strategies and launch campaigns across digital, social, CRM, retail media, and direct response
Strong commercial and go-to-market instincts across DTC, e-commerce, and omnichannel, including pricing
Comfortable at the seam between an entrepreneurial brand and a large matrixed organization, and able to align partners across both without formal authority
Sharp judgment on claims, positioning, and premium experience
Entrepreneurial and self-directed - you'll be hands-on doing the work, not just directing it
Nutrafol takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package. Fully remote work experience
Comprehensive medical, dental, and vision package, including FSA program
Quarterly Bonus Program
Flexible PTO
Monthly cell phone stipend
Free meditation app membership (Headspace)
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