Senior Brand Marketing Director

Discovery Senior Living is a family of companies that includes Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery At Home. With three decades of experience, the award-winning management team has been developing, building, marketing, and managing diverse senior-living communities across the United States.

By leveraging its innovative “Experiential Living” philosophy across a growing portfolio in excess of 350 communities and over 35,000 homes in nearly 40 states, and 19,000 dedicated employees, Discovery Senior Living is a recognized industry leader for performance, innovation and lifestyle customization and, today, ranks among the 2 largest U.The Senior Director of Marketing serves as a senior strategic leader responsible for driving lead generation, occupancy growth, brand performance, and marketing ROI across Discovery Management Group (DMG) communities nationwide.

In addition to leading community marketing strategy, this role oversees and develops a team of Directors of Marketing, ensuring consistent execution, strategic alignment, accountability, and performance across the portfolio. Success in this role is achieved through enterprise-level strategic planning, performance optimization, executive communication, budget oversight, investor reporting, agency leadership, talent development, and cross-functional collaboration with Sales, Paid Media, Web Operations, and STAT Marketing.

This role is expected to dedicate the majority of its time to high-impact leadership activities, including strategic planning, portfolio performance management, stakeholder engagement, and growth initiatives. Communication, meetings, and administrative responsibilities should support these priorities but not overshadow them.

The Senior Director's greatest value comes from building and developing high-performing marketing leaders, influencing executive decision-making, identifying growth opportunities, optimizing portfolio performance, and ensuring marketing investments deliver measurable business outcomes at scale.

Lead, develop, coach, and mentor a team of Directors of Marketing, providing ongoing guidance, performance feedback, professional development, and strategic direction
Establish performance expectations, best practices, and accountability measures to ensure consistent execution and results across the marketing organization
Oversee the development and execution of quarterly and annual marketing strategies that drive lead generation, occupancy growth, brand awareness, and measurable ROI across assigned regions and communities
Serve as a senior strategic partner to Operations Leadership, Regional Sales Leadership, and corporate stakeholders on marketing performance, opportunities, challenges, and growth initiatives
Analyze portfolio-wide marketing performance, lead quality, conversion metrics, channel effectiveness, and budget utilization to identify trends, opportunities, risks, and optimization strategies
Lead strategic planning, forecasting, occupancy support initiatives, business reviews, and performance assessments to ensure alignment with enterprise objectives
Oversee community marketing budgets, financial reporting, ROI analysis, investor requests, and executive-level performance presentations
Present marketing strategies, performance insights, and recommendations to executive leadership, capital partners, investors, and ownership groups
Partner with corporate subject matter experts to develop strategies that address sales challenges, strengthen competitive positioning, and support occupancy goals through collaboration with regional sales leaders and operational teams
Partner with STAT Marketing to guide the development, execution, and optimization of web, digital advertising, and integrated marketing strategies designed to improve lead volume, lead quality, conversion performance, and occupancy outcomes
Provide input for creative assets, digital campaigns, websites, reputation management, public relations initiatives, and community marketing events
Build and maintain a deep understanding of market conditions, competitive landscapes, customer behavior, industry trends, and local socioeconomic factors to inform enterprise marketing strategy
Partner with agency and vendors to align on performance expectations, evaluate results, and ensure alignment with organizational goals and investment priorities
Identify opportunities to improve processes, reporting, resource allocation, and operational efficiencies across the marketing organization
Support acquisitions, community transitions, portfolio optimization efforts, and other strategic business initiatives with BAT
Ensure compliance with Discovery Management Group brand standards across all marketing initiatives and customer-facing communications
Develop future marketing leaders through coaching, mentorship, succession planning, and professional development initiatives
Prioritize high-impact strategic initiatives while effectively managing reactive business needs and changing priorities
PERFORMANCE EXPECTATIONS:
Dedicate the majority of time to strategic leadership, portfolio performance optimization, talent development, executive stakeholder engagement, and occupancy-focused growth initiatives
Develop and empower Directors of Marketing to effectively drive performance, execute strategy, and operate with increasing levels of independence and accountability
Deliver actionable insights and recommendations that improve lead volume, lead quality, conversion performance, occupancy, and marketing ROI across the portfolio
Effectively communicate marketing performance and strategic recommendations to executives, investors, capital partners, and senior organizational leaders
Lead through influence, coaching, mentorship, and strategic vision while fostering a high-performance culture focused on accountability and continuous improvement
Balance short-term business needs with long-term growth objectives and strategic initiatives
Measure success through leadership effectiveness, team development, portfolio performance, business impact, and achievement of organizational objectives rather than volume of tasks completed or administrative activity levels
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in marketing, or other related area of specialty with ten or more years of proven marketing experience
Minimum of 5+ years of direct people leadership experience, including managing, coaching, and developing senior-level marketing professionals and people leaders
Minimum6+ years analysis and reporting experience
Experience developing short and long-term marketing strategies with traditional and non-traditional marketing channels, and creating sales-driven messaging
Ability to track, analyze and report on ROI data
Financially savvy with experience managing budges, GL codes, P & L reports and forecasting
Working knowledge of Customer Relationship Management software
Multitasking skills for handling multiple projects, cross-divisionally
Excellent grammar, editing and copywriting skills
Language Skills:
Ability to deal with problems involving several concrete variables in standardized situations.

Ability to articulate data and present to senior teams and investment partners; Ability to track, analyze and report data on ROI including Cost Per Leads, Cost Per Move-In, Cost Per Channel; Excellent writing, grammar, editing, and copywriting skills required. ENVIRONMENTAL ADAPTABILITY
Works primarily indoors in a climate-controlled setting. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employee