Regional Sales Manager-Montana

About Us
Treasury Wine Estates (TWE) is one of the world’s largest wine companies, and we are proud of our portfolio of brands that have tremendous heritage, rich quality, and a reputation for excellence across the globe. At TWE, we are led everyday by our purpose,
Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched and joyful communities. At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions.

Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. Learn more about our people promise and our renowned portfolio of global brands.

About the Role
The Regional Sales Manager – Central is responsible for leading sales execution across a large geographic territory within the Central United States.

Responsibilities
Deliver annual sales, distribution, depletion, and market share objectives across an assigned Central region
Drive execution success by building strong working relationships with distributor leadership, distributor sales teams, and key trade accounts
Manage distributor performance against agreed market goals, including distribution, feature activity, pricing, and execution standards
Develop and execute regional market plans by channel and account, prioritizing resources toward the highest‑impact opportunities
Ensure compliance with national and regional on‑premise and off‑premise account programs across the territory
Actively plan and execute market activations, blitzes, and selling initiatives with clear objectives and measurable outcomes
Lead educational initiatives with distributor sales personnel focused on portfolio knowledge and execution expectations
Conduct customer meetings, beverage trainings, wine dinners, and brand activations across on‑ and off‑premise channels
Use market data and insights to identify risks, opportunities, and growth levers
Participate in regular distributor check‑ins and business reviews to track progress against operating plans
Manage local market budgets with fiscal discipline, ensuring transparency and adherence to approved spend
Monitor competitive activity and communicate insights on competitor strategies and tactics
About you
Bachelor’s Degree
5–8 years of professional outside sales experience within wine, beverage alcohol, or CPG
Strong understanding of the U.S. three‑tier system and distributor execution models
Experience managing regional territories and complex account structures
Proven ability to build and maintain relationships
Strong commercial acumen with a focus on managing for value and distribution growth
Effective communicator with strong presentation and negotiation skills
High integrity, strong work ethic, and comfort operating independently
Drive distributor and key account performance
Deliver sales, distribution, and depletion objectives
Execute market plans, activations, and programs
Travel regularly within the assigned region
Why you'll love it here
Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here. Benefits depend on your work category and may include
Paid Time Off:
Competitive vacation, sick leave, and 12 paid holidays. Plus, a “TWE4ME Day” – a day to spend however you choose!

Paid Parental & Caregiver Leave

Generous time off for life’s big moments.

Volunteer Days

Get paid to give back—2 full days each year!

Flexible Work Options

Find your flex—hybrid and custom schedules available for certain roles.

Wellbeing First

Medical, dental, vision, free mental health support, and an award-winning wellness program.
401(k) with Company Match:
100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.

Paid Time Off

Competitive vacation, sick leave, and 12 paid holidays.

Wine Perks & Discounts

Enjoy exclusive employee pricing on the world’s best wines, plus receive a generous product allowance.

Recognition & Rewards

Celebrate wins and earn fun rewards. It takes all varietals
Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, or any other legally protected characteristic.

If you require assistance or accommodation during the application process, please contact recruitment@tweglobal.com, quoting the job title and reference number. Apply Today
The anticipated base compensation for this position is $100,000to $129,000. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, education, geographic location, internal equity, and market considerations.

This position may also be eligible for incentive compensation, bonuses, commissions, and/or a comprehensive benefits package, as applicable. The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.