Senior Performance Creative Strategist

About the Role

Lead creative strategy and execution for client accounts at a performance marketing and advertising technology company. You will turn audience insights and campaign data into concepts, production, and ongoing testing that helps clients improve paid advertising performance.

What You'll Do

• Own creative strategy and serve as the primary creative contact for assigned clients.

• Translate client goals, audience insights, and performance data into creative strategies and test plans.

• Develop concepts and scripts across hooks, angles, formats, and storytelling approaches.

• Guide internal content teams and external creators with clear briefs and production feedback.

• Partner with editors to deliver high-quality creative assets.

• Analyze creative results and use findings to shape future tests and iterations.

• Manage multiple client accounts and production workflows.

• Lead brainstorms, present recommendations to clients, and mentor fellow creatives.

• Stay current with culture, platform trends, and emerging creative tools.

What We're Looking For

• At least 3 years of hands-on creative strategy experience, with 3 to 7 years preferred.

• Experience concepting, writing, and producing paid ads with measurable results.

• Strong writing and storytelling skills, including an understanding of how hooks, pacing, messaging, and visuals affect performance.

• A creative and analytical approach, with the ability to turn performance data into clear creative hypotheses.

• Experience owning creative work from ideation through production, delivery, and iteration.

• Confidence working directly with clients and managing multiple accounts and priorities.

• Consumer brand or app advertising, creator or UGC direction, AI creative tools, mentoring, or high-growth startup experience are helpful.

Compensation & Benefits

Base salary is $100,000 to $140,000 annually, with $120,000 to $168,000 OTE (on-target earnings, base plus variable), including a performance bonus of up to 20%. Benefits include health, dental, and vision coverage, plus a commuter benefit and unlimited PTO.

Location

On-site, five days per week in New York, New York, United States.