Director of Performance Marketing

About the Role

Lead consumer acquisition for a growth-stage education services business with a high-ticket, lead-generation model. This hands-on role combines channel strategy and daily campaign execution, with a focus on growing acquisition while maintaining lead quality and cost-per-acquisition targets.

What You'll Do

• Own consumer acquisition across paid search, paid social, and emerging advertising channels, staying active in the platforms day to day.

• Set channel strategy based on business needs and scale demand generation while protecting lead quality and CPA targets.

• Build multi-touch attribution, incrementality testing, and media mix modeling as the channel mix expands.

• Lead creative testing with an external agency, including AI-generated user-generated content and new ad formats.

• Manage a junior marketer and partner with sales, SEO, and lifecycle marketing teams.

• Develop forecasts and performance reporting, and drive conversion rate optimization across the lead-to-consultation funnel.

• Advise company leadership on go-to-market strategy and revenue growth.

What We're Looking For

• Five to eight years of hands-on performance marketing experience across paid search and paid social.

• Experience managing annual paid media budgets of $10 million or more and scaling acquisition while meeting CPA targets.

• Background in high-ticket, $5,000-plus services lead generation, ideally at a startup, growth-stage company, or agency serving startups.

• Recent hands-on experience with Google Ads, Meta, TikTok, Snapchat, and other advertising platforms, plus hands-on SEO and answer engine optimization management.

• Experience with attribution, analytics, CRM and marketing automation systems; SQL and Python are relevant tools.

• Strategic, first-principles approach to channel planning and fluency with AI tools for creative testing and marketing workflows.

Compensation & Benefits

Base salary: $280,000 to $300,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.