Head of Content and Digital Marketing

Job Description
The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving measurable pipeline, bookings, platform adoption, and customer retention. will own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing while partnering closely with Sales, Product, Customer
Success, and Marketing Operations. build a high-performing team and establish a disciplined, data-driven approach to
Responsibilities
● Build and execute a clear, measurable digital demand generation strategy aligned with company priorities and objectives, including bookings growth and platform
Build and execute a compelling AEO and SEO strategy to amplify our point of view in budget pacing, audience design, and performance management.
● Build and execute top-of-funnel account engagement programs (content, paid, nurture) that surface intent and engagement signals across target accounts, and establish clear criteria/thresholds for advancing accounts into the ABM program.
● Partner with the ABM lead to define account scoring and handoff criteria, ensuring a consistent flow of engaged, qualified accounts move from digital marketing into
Partner closely with Sales, Product, and Customer Success to ensure marketing drives pipeline, product engagement, and retention via digital channels.
● Own the company website as a strategic growth asset, improving positioning, buyer
Build a content strategy that supports the full buyer journey, strengthens Firstup’s performance insights, and optimization.
● Develop lean and effective campaigns, partner marketing programs, and lifecycle marketing programs.
○ Optimize lead management, nurture flows, scoring, and tight alignment with
Marketing Operations
○ Build and execute programs targeting top targets and advance them to ABM targets
○ Drive scalable, targeted customer digital marketing programs that support upsell and renewal through lifecycle campaigns and tailored content.
○ Collaborate closely with Digital CS to deliver integrated, data-informed
Minimum Qualifications ● Bachelor’s Degree in Business Administration, Marketing, or similar field of study, or
10+ years of experience in Digital Marketing, including at least 4+ years if leadership
Deep expertise with modern marketing technology platforms, including Clay,
Proven success driving digital marketing programs, ideally with enterprise GTM
Resourceful operator who has run high-performing digital demand generation
Bookings obsessed with deep expertise in digital marketing and ABM, with strong fluency in marketing analytics, attribution, and marketing-sales partnership
● Must be able to thrive in a fast-paced environment and juggle multiple projects
Sales and Customer Orgs
● Results-oriented, relentlessly focused on pipeline, adoption, and ROI
● The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.

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