Digital Marketing Specialist, Marketing

Job Description
Octagon Talent Solutions is a forward-thinking talent acquisition and workforce development company that specializes in connecting exceptional professionals with innovative organizations across technology, cybersecurity, and emerging industries. We pride ourselves on leveraging cutting-edge technology and AI-driven solutions to transform how businesses attract, engage, and retain top talent.

We are seeking a technically savvy Digital Marketing Analyst who combines creative marketing expertise with hands-on AI capabilities to drive our digital marketing initiatives from our Fort Lauderdale, FL office. This role requires a strategic thinker who can seamlessly blend social media management, email marketing, workflow automation, and graphic design to create compelling campaigns that resonate with our target audience of technology professionals and enterprise clients.

Digital Marketing Strategy & Execution
Develop and implement comprehensive digital marketing strategies across multiple channels
Analyze marketing performance metrics and provide actionable insights for campaign optimization
Create and manage content calendars aligned with business objectives and industry trends
Collaborate with leadership to align marketing initiatives with business goals
Manage and grow social media presence across LinkedIn, Twitter, and other professional platforms
Create engaging content that showcases our expertise in talent acquisition and technology
Email Marketing & Automation
Design and execute email marketing campaigns for lead nurturing and client engagement
Implement and optimize marketing automation tools and workflows
Integrate various marketing platforms and ensure seamless data flow
Streamline repetitive marketing tasks through intelligent automation
Graphic Design & Creative Content
Design compelling visual content for social media, email campaigns, and digital ads
Create branded materials including infographics, presentations, and marketing collateral
Maintain brand consistency across all marketing materials and channels
Develop visual assets for events, webinars, and thought leadership content
AI Integration & Innovation
Leverage AI tools for content creation, personalization, and campaign optimization
Implement AI-powered chatbots and customer engagement solutions
Use machine learning for predictive analytics and audience segmentation
Stay current with AI marketing trends and identify opportunities for implementation
Experiment with emerging AI technologies to enhance marketing effectiveness
Bachelor's degree in Marketing, Communications, Digital Media, or related field
~3-5 years of experience in digital marketing with a focus on B2B marketing
~ Proven track record of managing successful multi-channel marketing campaigns
Social Media: Experience with LinkedIn, Twitter, Facebook, Instagram
Email Marketing: Proficiency with platforms like HubSpot, Mailchimp, Pardot, or similar
Marketing Automation: Experience with workflow automation tools (Zapier, N8N, HubSpot Workflows, etc.)
Graphic Design: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva
Strong experience with Google Analytics, social media analytics, and marketing attribution
CRM Systems: Experience with Salesforce, HubSpot, or similar platforms
AI & Technology Skills
Hands-on experience with AI tools for marketing (ChatGPT, Claude, Jasper, etc.)
Understanding of machine learning applications in marketing
Experience with AI-powered design tools and content creation platforms
Knowledge of predictive analytics and data-driven decision making
Familiarity with marketing AI platforms and automation tools
Strong analytical mindset with ability to interpret data and provide actionable insights
Creative problem-solving abilities and innovative thinking
Project management skills with ability to handle multiple campaigns simultaneously
Experience in talent acquisition, HR technology, or B2B services marketing
Knowledge of cybersecurity, technology, or professional services industries
Certification in Google Analytics, HubSpot, or other relevant marketing platforms
Experience with video editing and multimedia content creation
Familiarity with SEO/SEM and content marketing best practices
Competitive compensation with performance-based bonuses
Professional development opportunities and conference attendance
Flexible work arrangements with remote/hybrid options
Access to cutting-edge marketing tools and AI technologies
Opportunity to work with leading technology companies and professionals
Application Process
To apply, please submit your resume, portfolio showcasing your design work and campaign results, and a cover letter highlighting your experience with AI tools in marketing.

Include specific examples of successful campaigns you've managed and how you've used automation to improve marketing efficiency. Octagon Talent Solutions is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified candidates regardless of race