Associate Director, Digital Marketing Technology

Becton Dickinson seeks an Associate Director of Digital Marketing Technology to lead strategy and implementation of digital platforms powering PureWick's customer acquisition, engagement, and retention. This role bridges commercial strategy and technology execution to build a scalable ecosystem supporting growth in the home care market.

Responsibilities
Develop and execute digital marketing technology roadmap aligned to commercial objectives and customer needs
Lead strategy, governance, and optimization of websites, CRM systems, marketing automation, and customer engagement platforms
Enable personalized customer journeys through CRM, automation, customer data, and engagement technologies
Build technology capabilities supporting attribution, reporting, business intelligence, and marketing measurement
Lead vendor relationships and oversee technology implementations while maintaining alignment with business priorities
Requirements
Bachelor's degree in Information Systems, Marketing, Business, Computer Science, or related field
8+ years leading digital marketing technology, marketing operations, CRM, or marketing automation initiatives
Proven track record implementing technology strategies that improve customer engagement and business performance
Experience managing websites, CMS platforms, CRM systems, marketing automation platforms, and digital integrations
Strong understanding of digital ecosystems, data architecture, system integrations, and enterprise marketing technologies
Demonstrated ability leading complex cross-functional initiatives in matrixed organizations
Exceptional project leadership, communication, and executive presentation skills